Swiss luxury watchmaker Hublot has announced a new collaboration with internationally acclaimed contemporary artist Jeff Koons, bringing together two creative powerhouses that share a passion for innovation, craftsmanship, and pushing boundaries.
Hublot and Koons share a similar philosophy, which is transforming familiar forms into something extraordinary. Interestingly, both brands trace pivotal moments in their histories back to 1980, the year Hublot redefined luxury watchmaking with its bold approach, while Koons began his journey towards becoming one of contemporary art’s most recognisable figures.
The partnership also marks another chapter in Hublot’s long-standing relationship with the creative industry. Since 2011, the Swiss watchmaker has collaborated with architects, designers and artists whose work challenges convention and reshapes culture, and Koons now joins this distinguished list as Hublot’s newest ambassador.
Throughout a career lasting over 40 years, Koons has established himself as a master of transforming ordinary items into internationally recognized symbols. Pieces like Balloon Dog, Rabbit, and Puppy have enchanted viewers across the globe with their bold shapes, exceptional craftsmanship, and grand scale. Despite their whimsical look, every artwork is based on outstanding technical accuracy, an ethos that aligns closely with Hublot’s commitment to excellence.
This shared appreciation for detail is at the heart of the collaboration. Through proprietary materials, in-house movements, and technical innovation, Hublot combines traditional watchmaking expertise with modern creativity, while Koons continues to explore how materials and form can create deeper emotional connections.
Jeff Koons shared that both he and Hublot share a fascination with material sciences and a desire to create works that transcend their individual components, giving audiences a greater sense of meaning and connection. He also highlighted Hublot’s commitment to reinventing materials, refining movements, and reengineering design with purpose.
Hublot CEO Julien Tornare noted that Koons’ ability to transform everyday objects into cultural icons through precision and craftsmanship reflects the values that define Hublot today. He added that the partnership celebrates the balance between tradition and innovation, mechanics and emotion, revealing the mastery that lies beneath bold design.
More than a collaboration between art and watchmaking, the partnership between Hublot and Jeff Koons represents a meeting of creativity, craftsmanship, and innovation, proving that true icons are shaped not only by their appearance but also by the expertise and meaning behind them.
