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Home Watches

Swiss Watch Honoured With Prestigious Royal Warrant By HRH The Sultan Of Selangor

by Adleena Azmy
April 2, 2026
SOURCE: SWISS WATCH

SOURCE: SWISS WATCH

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Swiss Watch, Malaysia’s premier destination for luxury timepieces and jewellery, marks a significant milestone with its appointment as the Purveyor of Fine Watches and Jewellery to His Royal Highness, The Sultan of Selangor.

This distinguished recognition was commemorated at an elegant ceremonial luncheon held at Nobu Kuala Lumpur, Four Seasons Place, in the presence of esteemed members of the media, corporate partners, and friends of Valiram. The occasion reflects a defining chapter in Swiss Watch’s journey – underscoring its enduring commitment to excellence in horology, service and the advancement of Swiss watchmaking appreciation in Malaysia.

A Mark of Royal Recognition

SOURCE: SWISS WATCH

Proudly Malaysian, Swiss Watch has grown to become a cornerstone of the luxury watch and jewellery community in the region, collaborating closely with the world’s most esteemed maisons. This Royal Warrant is a testament to this journey, reflecting Swiss Watch’s unwavering dedication, its shared pursuit of excellence, and the sincere commitment of its network of Watch Experts.

“Our team has been instrumental in shaping Swiss Watch into a leading watch retailer in the region – we would not have come this far without their continuous contributions. This recognition is a momentous milestone in our ongoing journey in Celebrating Fine Watchmaking, and Swiss Watch is more committed than ever to continue creating exceptional experiences that celebrate the legacy of fine watchmaking,” said Dato’ Ashvin Valiram, Executive Director of Valiram.

Today, Swiss Watch operates 10 Swiss Watch boutiques alongside more than 30 specialist boutiques across Malaysia, Singapore, Australia, and Thailand. Each boutique serves as a curated destination where discerning collectors can discover the world’s most renowned watch and jewellery maisons.

TUDOR's New Blue Diamond Royal Pops With Elegance & Audacity!

Celebrating 25 Years of Swiss Watch

SOURCE: SWISS WATCH

The conferment of this Royal Warrant arrives at a particularly significant moment, as Swiss Watch approaches its Silver Jubilee. To mark this milestone, Swiss Watch will unveil a year-long series of curated campaigns, exclusive experiences, and signature events—celebrating a 25-year legacy shaped by enduring partnerships and a shared passion for fine watchmaking.

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