Swiss watchmaker Longines has officially opened a new boutique at Mid Valley Megamall.
Located on the ground floor of the popular shopping mall and operated by Watatime, the boutique boasts Longines’s new global boutique concept, which offers a unique and exclusive environment where visitors can discover and experience its entire universe.
Measuring 1,027 square feet, the boutique creates the ideal opportunity for shoppers to discover the world of Longines and its impressive range of timepieces.
Created in line with the renowned brand’s latest global concept, the new boutique is a tailor-made setting for the company’s creations and its history.
From the exterior, the core values of the winged hourglass brand are highlighted by a sleek, elegant façade giving pride of place to a selection of carefully-chosen timepieces.
Inside, visitors are greeted by a refined yet welcoming interior showcasing the brand’s elegant style. With rich dark mahogany cabinetry, a bespoke navy-blue diamond padded back wall and plush cream leather accents, the boutique is an intimate invitation to be immersed in the world of Longines, with a historic discovery wall detailing iconic references to the brand’s universe, including its long-standing passion for equestrian sports and aviation.
The boutique also features a concierge bar, inspired by aviation design. A subtle curved edge recalls the shape of a wing, and the illusion of striped brushed metal represents a modernised interpretation of the planes used by pioneers of the sky.
The boutique also features an exclusive lounge area for private previews of new collections, which allows customers to shop in comfort and privacy.
From Longines DolceVita and Conquest to Longines Spirit, The Longines Master Collection, HydroConquest and the Heritage models, the boutique carries an eye-catching range of Longines collections.
Visit the boutique today!
