Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We were on the scene and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
KLFW 2025 Day 5: POH KONG
Poh Kong lit up day five of Kuala Lumpur Fashion Week 2025 with a radiant presentation that celebrated the enduring allure of gold. Their runway showcase was a masterclass in timeless luxury, brought to life through a standout collaboration with Atelier Melson and Ashley Kapas.
Models glided down the runway adorned in gleaming statement pieces that elevated each ensemble, proving that the right accessory doesn’t just complete a look—it defines it. With every shimmer and shine, Poh Kong reaffirmed their place at the intersection of classic elegance and contemporary fashion, leaving the audience captivated by the brilliance of their craft. Here’s what went down at the show:
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KLFW 2025 Day 6: Fiziwoo
Day six of KLFW 2025 ended on a high note with a captivating double showcase from Fiziwoo and Fiziwoo Artisanal, reaffirming the brand’s status as a master of elegance and craftsmanship. The Summer 2026 “Her” collection drew inspiration from Wallis Simpson, the late Duchess of Windsor, blending bold statement pieces with refined silhouettes that exuded modern femininity.
The spotlight then shifted to “Crowned in Thread”, Fiziwoo’s artisanal couture line, which paid homage to the rich songket traditions of Malaysia, Indonesia, and Thailand. Luxurious handwoven fabrics and intricate embroidery transformed the runway into a celebration of cultural heritage, embodying both meticulous detail and quiet luxury.
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KLFW 2025 Day 7: MAG Lifestyle, Larney x Afiq M & Zaimi Zulkafli
We started off the last day of KL Fashion Week 2025 with the first 3 segments featuring designs by MAG Lifestyle, Larney x Afiq M and Zaimi Zulkafli. Kicking off the show was MAG Lifestyle’s “Dreamy Biomimicry” collection, which drew inspiration from the soft elegance of Parisian romance.
Larney and Afiq M joined forces for their “Rebellion and Romanticism” collection, which was inspired by the collision between opulence and drama. “SILAM” by Zaimi Zulkafli stitched memories back into form—childhood echoes, innocence and silence, layered through black-and-white textures.
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KLFW 2025 Finale: Behati
KLFW 2025 ended on a high note as Behati delivered a spirited finale with Merdeka, a vibrant homage to Malaysian heritage. The “School of Culture” collection reimagined school uniform motifs, oversized tailoring, and playful reinterpretations of batik and songket, merging tradition with bold contemporary flair. Striking silhouettes and inventive styling blurred the boundaries between cultural roots and modern fashion, creating a runway that was both nostalgic and forward-thinking.
Theatrical elements elevated the show’s impact, from reworked cultural garments to a standout appearance by Dato’ Seri Vida, dubbed the ‘Headmistress’ of the night. Founder Kel Wen’s vision summed up in three words, unity, brave, big, perfectly captured the energy of the evening, sealing fashion week with a finale that was as stylish as it was symbolic. Image sources: Instagram @behati.my, @pyinggxx.
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Laurier On KLFW 2025 Runway
Laurier joined KLFW 2025 with Malaysian label What To Wear to launch the “Experience Zero Feeling” campaign. The Laurier Super Slimguard range, just 0.1cm thin yet highly absorbent, took centre stage. Miss Universe Malaysia 2024 Sandra Lim opened the runway and was named Laurier’s new brand ambassador. The show featured 10 looks by designer Melanie Kee, all highlighting comfort and style.
Off the runway, Laurier kept the theme alive with a 360-degree glam cam, inviting guests to pose and twirl in true fashion-week flair. By pairing a practical everyday product with a high-fashion showcase, Laurier made a strong statement that confidence starts with comfort, whether you are strutting down a catwalk or going about your day.
Watch Hype’s Exclusive Reel:
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SANDRO & Maje Fall/Winter 2025 Collection Previews
Fashion houses SANDRO and Maje recently gave us a look into their upcoming Fall/Winter 2025 collection, showcasing what the brands have to offer for the coming seasons. For SANDRO, the new collection reinterprets classic concepts, such as varsity jackets, cable-knit sweaters and two-piece suits, to give a fresh new energy.
Meanwhile, at Maje, the collection redefines the idea of a woman on the go, with versatile pieces that can be worn to the office or on a night out on the town. There are also mix-and-match sets that allow for one’s creativity to shine.
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Melissa FW25 Collection Launch
We stepped into the future at the exclusive launch of Melissa’s FUTURA Fall/Winter 2025 collection at LaLaport BBCC.
Bold shapes, reimagined classics, and a whole new era of style, this is fashion with a futuristic twist. Watch what went down at the event:
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Titan Brand Launch At The Westin Kuala Lumpur
Titan Company Limited, the 5th-largest watch manufacturer in the world and a name synonymous with precision and style, has brought its signature blend of craftsmanship and innovation to Malaysia, marking a significant milestone in its global expansion journey. Through a strategic partnership with Marco Worldwide Sdn. Bhd. (Marco Worldwide), customers can now purchase Titan watches at authorised Marco Worldwide dealers or online via the official brand website.
The brand’s new chapter was further commemorated with an official signing ceremony between Titan Company Limited and Marco Worldwide, signifying the beginning of their strategic collaboration in Malaysia. In celebration of this milestone, guests at the launch at The Westin KL were treated to a curated fashion showcase in collaboration with local designer brand Inisaya—renowned for its modern interpretations of traditional batik wear. The showcase artfully unveiled some of Titan’s notable creations, with each watch styled into a wearable statement that fused watch design with fashion identity.
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