Salomon announces Jisoo as a new global ambassador of the brand, reflecting its evolving connection to outdoor lifestyle, fashion and culture. More than a traditional partnership, the collaboration reflects Salomon’s continued expansion beyond performance – shaped by personalities and communities redefining movement and everyday style.
Jisoo has established herself as one of the most influential voices, recognised for her presence across
music, fashion, and entertainment. Her connection to fashion, the outdoors, and culture naturally aligns with Salomon’s evolving universe.
“Growing up close to the mountains in South Korea, nature and the outdoors were a part of everyday life. Spending time outside continues to bring me a sense of freedom and grounding.”
“What I value in Salomon is the balance between functionality, movement, and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life,” Jisoo shared.
“Jisoo represents a generation embracing openness, curiosity and fluidity between sport and fashion. Her perspective and global influence resonate with how Salomon continues to evolve today, bringing mountain heritage, outdoor lifestyle and style into broader cultural conversations,” said Kristof Cavazzana, Global VP Product & Experience, Salomon.
This partnership marks the beginning of a broader long-term relationship, with future creative projects and
collaborations to be revealed over time.
Do stay tuned to Hype Malaysia for more updates.
