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Home Fashion/ Beauty

Rare Beauty Introduces Brow Harmony Tinted Flexible Lifting Gel & The Neutral Eye Collection

by Renushara
May 28, 2026
Rare Beauty

Rare Beauty

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Following the success of its bestselling Brow Harmony Flexible Lifting Gel, Rare Beauty introduces the iconic clear formula in six new shades: Brow Harmony Tinted Flexible Lifting Gel. Instantly lift, tint, and set in one simple step, with up to 12-hour waterproof, sweat-resistant hold that’s never sticky or crunchy.

“I love the look of professionally lifted and tinted brows, and I wanted to be able to recreate it at home. In just a few strokes, this gel gives that full, laminated effect while still feeling soft and flexible like real brow hairs.” -Selena Gomez, Rare Beauty founder.

Rare Beauty

Brow Harmony Tinted Flexible Lifting Gel builds easily to sculpt and smooth brows for a tinted and brushed up, laminated look that sticks around all day. Its weightless, water-based gel formula delivers a strong but flexible hold. With a waterproof, flake-and cake-resistant finish, it even stands up to sweat and natural oils. The tapered brush is made with soft yet firm bristles to evenly comb and coat even the thickest brow hairs from root to tip.

Rare Beauty
Rare Beauty

Brow Harmony Tinted Flexible Lifting Gel is available in six new natural brow shades:

  • Soft Blonde – for platinum to light blonde hair
  • Rich Taupe – for medium to dark blonde hair
  • Warm Brown – for auburn & light brown hair
  • Cool Brown – for cool & medium brown hair
  • Deep Brown – for dark brown hair
  • Soft Black – for black hair

 

SOFT & SMOKY EYE ESSENTIALS

Rare Beauty also introduces The Neutral Eye Collection, new and iconic formulas reimagined in rich brown hues. Made for looks that go from soft to smoky, the versatile collection features the new Essential Neutrals Eyeshadow Palette; the bestselling Perfect Strokes Universal Volumizing Mascara in Brown in a new brown shade; and fan-favourite Perfect Strokes Matte Liquid Liner in brown.

Rare Beauty, The Ordinary, & More: New Beauty Drops To Try Out In April
Rare Beauty

“This collection of neutrals makes getting ready so easy, whether it’s Friday night or Sunday morning. It’s the perfect mix of new and iconic formulas, all in versatile shades that can be dressed up or down.” – Selena Gomez, Rare Beauty founder.

Designed for effortless versatility, the collection delivers neutral hues and fool-proof eye formulas that take the guesswork out of getting ready. Rich pigments, silky textures blend with ease, adding depth, dimension, definition and volume to any look:

Rare Beauty

DEPTH & DIMENSION: Essential Neutrals Eyeshadow Palette

An easy-to-use eyeshadow palette of essential neutrals in matte and metallic finishes — thoughtfully curated to add depth and dimension to any look with smooth, blend-able, crease-resistant shades that last.

DEFINITION: Perfect Strokes Matte Liquid Liner in Brown

An easy-glide, waterproof liquid eyeliner that lays down the perfect rich, matte brown colour with expert precision every time.

VOLUME: Perfect Strokes Universal Volumizing Mascara in Brown

Created for every lash-type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumise every lash from every angle.

 

Smouldering with rich hues and stunning finishes, these eye essentials are made to pair for endless looks.

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Brow Harmony Flexible Lifting GelRARE BEAUTYSelena GomezThe Neutral Eye Collection

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