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#PureBOOSTX: adidas’ Future Of Women’s Running; An Energy Boost In Every Step

by Lainey
February 18, 2016

For many years now, most running shoes have always been adaptations of male shoes.

But for the first time, women have something to celebrate!

View this post on Instagram

A post shared by lainey ツ (@laineyyyx)

adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.

Based on years of testing and research with women everywhere, adidas has crated a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle.

PureBOOST X was designed with only the female athlete in mind.

Think a high performance meets high fashion running shoe for women.

https://www.instagram.com/p/BBIZpzQmV5N/

The petite, adaptive silhouette of the PureBOOST X wraps the foot in style and rests it on a full-length bed of thousands of energy-infused BOOST foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.

It also features a new floating arch that provides a completely fresh look an feel. The adaptive stretch mesh of floating arch wraps underneath the mid-foot to make the foot look smaller while delivering a supportive sensation you can feel through every run.

We took the adidas PureBOOST X for a 4km run around Desa ParkCity, Kuala Lumpur last night with our friends from adidas Malaysia and dare we say that we were pleasantly surprised.

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A post shared by Hype Malaysia (@hypemy)

Of course, it took some getting used to because the shoes were quite snug (keeping in mind that they were also fresh out of the box) but some breaking in should do the trick. Can your feet breathe in a pair of running shoes that are so form-fitting? Yes. The mesh upper of the shoe allows for maximum ventilation and breathability, and the material also allows for your foot to move naturally in the shoe.

It’s like putting on a sock, really!

The big plus is that it felt exhilarating and amazingly light, and looked awesome, and therefore is good enough motivation to keep you running. Let’s just say that a 4km “spin” with the shoes was not enough to do it justice – we already want to go back for seconds.

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A post shared by Hype Malaysia (@hypemy)

Oh, and we’ll definitely be taking these babies out to the fun themed runs in Malaysia this year. Thanks adidas Malaysia for having us 😉

adidas PureBOOST X is available here and in stores now, retailing at RM419.

Keep up with the adidas Energy running movement by following @adidasrunning on Twitter and Instagram using #PureBOOSTX.

#adidasMY#FitnessAdidasadidas MalaysiaFitspo
https://lomp.at/l75tq

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

SOURCE: TWITTER (@yginnercircle)
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WINNER Concert, Watsons KFinity Music Fest & More: What To Do In The Klang Valley This Week!

by Adleena
October 29, 2025

As we welcome the new week, we welcome more events in the Klang Valley to look forward to! If you’re...

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Source: Facebook/OfficialMONSTAX/wavetoearth
Concerts

Rockin’ To 2026: Which K-pop Acts Set To Perform For Upcoming NYE Festival In KL?

by Afiq Amin
November 19, 2025

Time has certainly flown by so fast, and we now have less than 2 months before the year comes to...

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SOURCE: FACEBOOK (林子祥 & 葉蒨文「白頭到老」演唱會 Sally & Lam “We Are One“ Concert 2025)
Concerts

HK Legends George Lam & Sally Yeh To Hold Joint Concert In KL In March 2026

by Adleena
December 31, 2025

Hong Kong music legends George Lam (林子祥) and Sally Yeh (葉蒨文) are no strangers to sharing the stage as a...

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Lifestyle

100PLUS PRO Teams Up with Netflix Physical Asia For A Regional Boost Of Strength & Performance

by Dean Zaini
November 18, 2025

100PLUS, Southeast Asia's leading isotonic drink from F&NHB, is partnering with Netflix's "Physical: Asia" for a regional collaboration that highlights...

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SOURCE: INSTAGRAM (@yuna)
Concerts

Singer Yuna Announces “The Valour Hour” Concert For February 2026

by Adleena
December 8, 2025

2026 is gearing up to be another year of concerts by international and local acts. Adding to the list is...

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PUBG MOBILE Unleashes Three-Day Intergalactic 8th Anniversary Extravaganza At Sunway Pyramid!

by Bryan
April 3, 2026

PUBG MOBILE, a global leading mobile game, is descending upon Sunway Pyramid Shopping Mall for a massive 8th Anniversary Offline...

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Source: Disney+
Music

“Taylor Swift: The Eras Tour – The Final Show” Disney+ Review: Iconic Moments, Surprise Songs, and TTPD

by Johanan Prime

It’s been a long time coming… but the era of "Eras" has finally drifted into its true twilight. For nearly...

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Concerts

Studio Ghibli’s Official Jazz Ensemble ‘All That Jazz’ To Perform In KL This October

by Hanan Khair
March 31, 2026

Calling all Ghibli fans! This October, experience iconic soundtracks from beloved Studio Ghibli films through the vibrant sounds of jazz....

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“Hong Kong Pavilion” Debuts At BookFest @ Malaysia This March

by Melissa
March 5, 2026

The “Soaring Creativity – O2O Hong Kong Pavilion” will make its first appearance at the 20th BookFest @ Malaysia, happening...

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SOURCE: TWITTER (@LiSA_STAFF)
Concerts

Japanese Singer-Songwriter LiSA To Perform In KL This June

by Adleena
March 13, 2026

Exciting news for J-pop and anime fans in Malaysia! Japanese singer-songwriter LiSA, best known for her work on the “Demon...

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Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?

Contact us: newsdesk@hype.my

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