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#PureBOOSTX: adidas’ Future Of Women’s Running; An Energy Boost In Every Step

by Lainey
February 18, 2016
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For many years now, most running shoes have always been adaptations of male shoes.

But for the first time, women have something to celebrate!

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A post shared by lainey ツ (@laineyyyx)

adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.

Based on years of testing and research with women everywhere, adidas has crated a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle.

PureBOOST X was designed with only the female athlete in mind.

Think a high performance meets high fashion running shoe for women.

https://www.instagram.com/p/BBIZpzQmV5N/

The petite, adaptive silhouette of the PureBOOST X wraps the foot in style and rests it on a full-length bed of thousands of energy-infused BOOST foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.

It also features a new floating arch that provides a completely fresh look an feel. The adaptive stretch mesh of floating arch wraps underneath the mid-foot to make the foot look smaller while delivering a supportive sensation you can feel through every run.

We took the adidas PureBOOST X for a 4km run around Desa ParkCity, Kuala Lumpur last night with our friends from adidas Malaysia and dare we say that we were pleasantly surprised.

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A post shared by Hype Malaysia (@hypemy)

Of course, it took some getting used to because the shoes were quite snug (keeping in mind that they were also fresh out of the box) but some breaking in should do the trick. Can your feet breathe in a pair of running shoes that are so form-fitting? Yes. The mesh upper of the shoe allows for maximum ventilation and breathability, and the material also allows for your foot to move naturally in the shoe.

It’s like putting on a sock, really!

The big plus is that it felt exhilarating and amazingly light, and looked awesome, and therefore is good enough motivation to keep you running. Let’s just say that a 4km “spin” with the shoes was not enough to do it justice – we already want to go back for seconds.

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A post shared by Hype Malaysia (@hypemy)

Oh, and we’ll definitely be taking these babies out to the fun themed runs in Malaysia this year. Thanks adidas Malaysia for having us 😉

adidas PureBOOST X is available here and in stores now, retailing at RM419.

Keep up with the adidas Energy running movement by following @adidasrunning on Twitter and Instagram using #PureBOOSTX.

#adidasMY#FitnessAdidasadidas MalaysiaFitspo
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