Onitsuka Tiger presented its highly-anticipated 2025 Spring & Summer Yellow Collection at Milan Fashion Week, celebrating the brand’s 75th anniversary.
With the theme Urban Beats, the collection captures the raw, honest journey of youth exploring the world to the rhythm of global urban pulses. This season’s collection embodies a harmonious balance between vulnerability and strength, intimacy and self-expression, making a powerful statement on the path to adulthood.
A Journey Of Exploration Through Fashion
The Spring/Summer 2025 collection, which draws inspiration from the vitality of city life and the inner fire of youthful ambition, captures the intricacies of growth. Through gender-bending, androgynous designs, the collection offers a captivatingly undecipherable aesthetic that focusses on subtracting excess to highlight the softer edges of individuality. From vintage lingerie-inspired pieces to Safari jackets, tuxedo vests, cargo shorts, and textured knits, the lineup transforms everyday fashion tropes into symbols of personal evolution.
A Study In Contrasts
This collection explores the contradictions of youth, portraying the friction between the familiar and the new. Sturdy, chunky-soled footwear—including faux fur-decked clogs, square-toed pumps, and rubberised high-summer sandals—grounds the collection with strength, even as winds of change sweep through the designs, giving the looks a sense of movement and transformation.
75th Anniversary Collaboration With Wolford
To mark Onitsuka Tiger’s 75th anniversary, the brand collaborated with renowned skinwear brand Wolford for an exclusive capsule collection. This collaboration features skin-to-skin dresses, draped tops, and stockings in a diverse range of nude tones, which debuted on the Milan runway. This partnership underscores the collection’s focus on rawness and intimacy, encapsulating the brand’s forward-thinking approach to fashion.
A Star-Studded Event
The fashion show attracted global celebrities, including brand ambassador MOMO from TWICE, Japanese actor Hayato Isomura, American singer Normani, Korean actor Woo Do-hwan, Thai actress Baifern, and Indian actress Rashmika Mandanna. Their presence highlighted Onitsuka Tiger’s global appeal and influence.
