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Nike TRX Store Opening, Volkswagen Touareg R-Line Launch, Vivo V30 Debut & More: Events We Hit Up This Week!

by Features Desk
March 16, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We hung out with Nike, Volkswagen, vivo and MANY others. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Volkswagen’s Newest Touareg R-Line Launch

Earlier this week, Volkswagen Passenger Cars Malaysia (VPCM) officially introduced the all-new Touareg R-Line to the Malaysian market. The locally-assembled flagship SUV comes with the recommended retail price of RM469,990, inclusive of the Volkswagen Assurance Package (VAP).

Can you believe it’s been 12 years since the release of the last Touareg models? So you can imagine how excited we were to get a sneak peek of the brand-new ride which comes in 4 different colours! You can visit Volkswagen’s official website for more information on the new vehicle.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Nike TRX Store Opening

We were present for the launch of Nike and GMG’s groundbreaking Nike TRX store – a revolutionary retail space carefully designed to encapsulate the vibrant essence of the city. This concept store goes beyond the typical retail space, creating a dynamic environment where members can not only discover inspiration but also connect with local communities.

Nike TRX offers a curated apparel collection tailored for dance, fitness, running, yoga, streetwear, basketball, and kids. Its highly trained staff provides a range of services, from expert styling sessions to bra and shoe fittings, ensuring unmatched convenience for sports enthusiasts striving to enhance their performance.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


vivo V30 Series Launch

vivo Malaysia released another incredible, aesthetically-pleasing smartphone for us to get our hands on – the vivo V30 Series. Combining both form and function, the vivo V30 line up features the slimmest smartphone design to date, while simultaneously housing a 5000mAh battery, a 50MP camera, and a 120Hz 1.5K AMOLED display, all neatly wrapped in a stylish, textured body.

The grand launch was held at the Sheraton Hotel Petaling Jaya. Guests had an eyeful of vibrant colours as the stunning phones were accompanied by amazing models wearing dazzling wedding attire, tailored by young designers from UCSI University. 

The vivo V30 model, in its 12+256GB variant, is priced at RM1,999, and the 12+512GB variant is available for RM2,199. The vivo V30 Pro model, in 12+512GB configuration, is priced at RM2,599.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Watsons X REVOLUTION Beauty Launch

The popular UK cosmetics brand REVOLUTION has finally made its way to Malaysia – and we got to celebrate its debut with Watsons’ Malaysia at Alva KL. The memorable event was attended by representatives from Watsons Malaysia, including Danny Hoh, the General Manager of Marketing & Customer Growth, and Carrol Tan, the Head of Trading.

During the launch, guests were treated to a makeup demonstration by makeup artist and entrepreneur Titi Athirah, as well as a captivating magic show. We also got to learn more about the REVOLUTION brand, which offers a wide range of products, from foundations to lipsticks.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Royal Selangor SS 2024 Collection Preview

If you’re into collecting precious items, then here’s something that might pique your interest. Royal Selangor recently launched their Spring/Summer 2024 season, which features a total of 12 collections inspired by a range of themes – the zodiac, the art of calligraphy, elements of light and sound, and beloved franchises such as Star Wars, Marvel and DC Comics.

Each collection showcases its own unique blend of style and craftsmanship – the signature of Royal Selangor. The SS24 collection will be available at all #RoyalSelangor boutiques and will be on display at The RuMa Hotel’s LIBRARI from 22nd March. Here’s what went down during the preview we attended:

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Melawati Mall’s A “Fabulous Floral Raya”

Adopting the theme of “Fabulous Floral Raya”, Melawati Mall has transformed its Meranti Court into a festive site adorned with stunning floral arrangements and stage decorations inspired by Arabian architecture. The timeless motifs combine with modern elements to create a picturesque backdrop for shoppers to snap their Instagrammable shots for social media during this festive season.

From now till 21st April, visitors to the mall will experience exciting performances (Floral Raya Dance, Dikir Barat), kids club activities during the weekends, as well as Raya workshops for art weaving and Raya packet making. There’ll also be an outdoor Ramadan Bazaar at the South Entrance happening from 26th March to 9th April.

Of course, your Raya wouldn’t be complete without shopping for new festive clothing. During the launch, we got to witness an extravagant fashion show featuring brands such as Elrah Exclusive, Ducati, Colegacy, Fana Couture, Gene Martino, Truly Asia & WHIP brands.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


VoguePR x Knowhere Bangsar’s International Women’s Day Celebration

In conjunction with International Women’s Day, VoguePR and Knowhere Bangsar invited us to their collaborative effort to celebrate the strong and independent women of Malaysia! The event marked the second edition of the joint venture between VoguePR and Knowhere Bangsar to commemorate the remarkable achievements and contributions of women.

The celebration highlighted five female speakers who took over the mic to share their experiences and achievements in their respective careers. Some lucky attendees also walked away with exclusive prizes courtesy of AirAsia, Shangri-La Kuala Lumpur and more. The event also doubled as the launch for Knowhere Bangsar’s new weekly ladies’ night special, “Women’s Wednesday”.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

Melawati MallNikeRoyal SelangorTRXvivo V30 SeriesVoguePR x Knowhere BangsarVolkswagenWatsons x Revolution Beauty Launch
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