NEW ERA proudly introduces The Mamak Collection, a Malaysia-exclusive capsule inspired by one of the nation’s most iconic cultural institutions: the mamak.
Inspired by the energy of Malaysian street culture, The Mamak Collection transforms familiar local experiences into contemporary streetwear. Bold graphics, playful storytelling, and expressive visuals celebrate the people, flavours, and moments that define everyday Malaysian life.
A Love Letter to Mamak Culture
At the heart of the collection is a tribute to the local legends of the mamak – the Nasi Kandar boss, the Roti Tisu slinger, and the regulars who make these spaces feel like home. Rooted in nostalgia yet designed for today, the collection reimagines cultural icons through a fresh and modern lens.
For locals and travellers alike, The Mamak Collection is more than fashion – it’s wearable proof of a culture shared across generations.
Rooted in favour. Built in culture. A story shared by generations. NEW ERA’s The Mamak Collection will launch on Wednesday (24 June 2026).
Do stay tuned to Hype Malaysia for more updates.
