Heritage coffee brand MOCCONA is expanding into the 3-in-1 coffee segment with the launch of its new MOCCONA 3-in-1 Range. Designed to bring café-style indulgence to homes, offices, and on-the-go moments, the new lineup delivers the brand’s signature rich aroma and premium taste in an effortless, single-serve format.
The expansion also serves as MOCCONA’s debut in the 3-in-1 category, offering an elevated experience to both long-time coffee lovers and a new generation of enthusiasts alike. The new range is crafted for those who value quality experiences and meaningful self-care moments throughout the day.
“MOCCONA traces its coffee heritage back to 1753. Over the years, we have established a strong presence in the freeze-dried coffee segment with our iconic jar range, recognised for its premium quality and authentic taste profile. Building on this foundation, we are excited to enter the 3-in-1 category, bringing our signature blend and café-quality indulgence into a flexible, convenient format. Designed for modern living, the MOCCONA 3-in-1 range mirrors the evolving lifestyle of today’s consumers, serving as a gentle invitation to pause, embrace everyday moments with intentionality, and celebrate the world they create each day,” said Fiona Tan, General Manager, JDE Malaysia, MOCCONA’s brand owner.
More than a simple caffeine fix, coffee is a cherished daily ritual and an expression of personal style, echoing MOCCONA’s brand message, “Love The World You’ve Created”. To celebrate individual taste preferences, the MOCCONA 3-in-1 Range comes in two indulgent variants, each offered in 12 single-serve sachets for effortless enjoyment:
- Cappuccino: A bold, full-bodied flavour of coffee perfectly blended with smooth, velvety foam.
- Caramel Latte: Rich, aromatic coffee seamlessly infused with the soft, mellow sweetness of caramel.
The way people enjoy and personalise their daily brews continues to shift. Beyond traditional hot coffee, consumers are increasingly turning to cold options for a refreshing treat. Recognising this shift in coffee habits, the MOCCONA 3-in-1 Range features advanced instant-solubility innovation. The MOCCONA 3-in-1 mix dissolves easily in both hot and cold water for instant enjoyment. Consumers can craft their ideal cup anytime, anywhere, in three simple steps: pour, add hot or cold water (top with ice for a chilled drink), and stir.
The MOCCONA 3-in-1 Range is now available at major retailers nationwide and online via JDE Malaysia’s Official Store on Lazada and Shopee.
For more information about MOCCONA, visit:
- Website: www.moccona.my
- Facebook: https://www.facebook.com/MocconaMalaysia
- Instagram: https://www.instagram.com/mocconamalaysia/
