Entering its fifth consecutive year as the Official Coffee Partner of Kuala Lumpur Fashion Week (KLFW), MOCCONA is moving beyond the runway to celebrate the broader creative culture that shapes our everyday lives. Starting now until KLFW 2026 on 3rd to 9th August, MOCCONA will blend premium coffee culture with the creativity of Malaysians through a series of curated experiences built around personal style, intentionality, and the daily rituals of coffee and creation.
Anchored in MOCCONA’s brand message, “Love The World You’ve Created,” this milestone partnership with KLFW champions the idea that everyone is the creative director of their own journey, crafting a life they wholeheartedly pursue and fall in love with.
“MOCCONA’s journey with KLFW over these past four years has grown into a true cultural collaboration. This year, we are celebrating the wider creative ecosystem, as true style transcends what we wear; it is about the deliberate choices we make every day to express our individuality and taste, including the way we enjoy and celebrate our personal coffee ritual,” said Fiona Tan, General Manager, JDE Malaysia, MOCCONA’s brand owner.
A Prelude to the Runway at the Inaugural Afternoon Groove with MOCCONA
MOCCONA kicked off the KLFW 2026 season on 18th July 2026 with its first-ever coffee party – Afternoon Groove with MOCCONA. A standalone platform fully owned by MOCCONA as part of its KLFW partnership, this exclusive daytime party provides a relaxed, high-energy space for creators, designers, and stylists to connect in the run-up to the busy fashion week schedule.
At the heart of the experience, guests can enjoy handcrafted coffee indulgence inspired by the newly launched MOCCONA Liquid Espresso range, where creativity meets unlimited possibilities. Headlined by Medium Roast, Dark Roast and Caramel, the menu will bring an elevated sensory experience into a cherished, modern lifestyle. Rounding out the afternoon’s vibrant energy, the experience is further complemented by a curated mix of lifestyle activations, including live DJ sets, exclusive fashion presentations, personalised fashion illustrations, and limited-time promotions.
Elevate Everyday Style with the Special Edition MOCCONA X KLFW 2026 Essential Pouch
To bring the KLFW runway spirit into everyday life, MOCCONA is making available a special edition MOCCONA X KLFW 2026 Essential Pouch for coffee aficionados. This sleek, minimalist crossbody pouch comes in Signature Gold and Ruby Red, inspired by the coffee brand’s timeless sophistication and classic design language. A perfect everyday accessory, the MOCCONA Essential Pouch will be available as a complimentary gift with a purchase of MOCCONA products above RM45, while stocks last.
A Grand Culmination of Style with Runways, Digital Showcase, and Premium Coffee
The MOCCONA x KLFW collaboration culminates on the runway with a headlined show segment featuring esteemed Malaysian designer Zaimi Zulkafli. Renowned for his impeccable creativity in combining traditional modest silhouettes with contemporary luxury, Zaimi Zulkafli’s showcase will merge his distinctive design perspective with MOCCONA’s essence of enduring elegance, self-love and intentional living.
Extending the spirit of fashion week, MOCCONA will hold A Creative’s Choice Exhibition, starting from 10th July 2026. This digital showcase turns the lens on the people who influence style behind the scenes, such as prominent fashion stylist Min Luna, renowned makeup artist Khir Khalid, TV personality and fashion brand founder Shalma Ainaa, and designer Zaimi Zulkafli. A Creative’s Choice Exhibition honours the milestones of these creative natives and aims to inspire the next generation to embrace their own journeys with confidence and purpose, savoured alongside the daily ritual of a premium cup.
Throughout the week-long fashion extravaganza, guests can immerse themselves in the MOCCONA Coffee Bar experience at KLFW, while the public can visit the MOCCONA Roadshow at Suria KLCC for a complimentary premium coffee and exclusive promotions. The menu features MOCCONA’s signature intensity range – the smooth Number 5 (Classic Medium Roast), the bold Number 8 (Classic Dark Roast) and the intense Number 10 (Espresso Style).
Five years in, MOCCONA continues to prove that coffee is more than a drink; it is a source of inspiration for those who dare to create a world they love.
For more information about MOCCONA and its partnership with KLFW 2026, visit www.moccona.my, Moccona Malaysia’s Facebook or Instagram.
