Marvel fans, this one’s for you! M&M’s has teamed up with Marvel and The Walt Disney Company for a major global branding campaign that blends cinematic storytelling with candy-coated fun, and it’s now here in Malaysia.
“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, Chief Brand Officer, Mars Snacking. “M&M’s and Marvel fans share a passion for characters and storytelling. This next phase of our collaboration combines the best of both brands to deliver immersive experiences, content, and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom and connection in a way only our two brands can.”
From now to 31st May 2026, Malaysian residents can join an interactive digital contest by purchasing M&M’s products worth a minimum of RM15. By scanning the QR code on-pack, fans will gain access to the campaign game and submit their entries for a chance to win. Every participant will also receive a complimentary sign-up e-commerce voucher. The campaign is open to Malaysian residents aged 16 and above with valid proof of purchase.
One lucky grand prize winner will receive Shanghai Theme Park tickets for two. The grand prize also includes round-trip flight tickets, and a two-night hotel stay for two, ensuring a complete and unforgettable travel experience. In addition, five winners will receive a premium tablet worth up to RM2,000, further adding to the line-up of rewards available throughout the campaign. With these prizes up for grabs, the campaign offers fans across Malaysia even more reasons to join and celebrate their favourite M&M’s and Marvel characters.
Fans can also look forward to entertaining digital content, incredible experiences, and seven limited-edition collectible packs featuring never-before-seen M&M’s and Marvel character mashups that combine fun, flavour, and fandom. By pairing the iconic storytelling of Marvel with the vibrant, fun world of M&M’s, the two brands are coming together to tell a new story.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, Senior Vice President of Alliance Marketing & Creative at The Walt Disney Company. “The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’s Spokescandies were part of that fandom, too. The result is an engaging global campaign that honours fans of both brands, celebrating moments of connection and fun!”
In fun content, fans will see the Spokescandies audition for their Marvel dream roles putting their twist on iconic superheroes. The collaboration will also come to life in the candy aisle with character mash-ups including Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian, featured on seven limited-edition M&M’s x Marvel packs.
These mash-ups are now available at your nearest retail stores in M&M’s Milk & Peanut flavours. Plus, scan the QR code on the packs for a chance to win epic prizes and dive deeper into the colourful collaboration.
For more information, visit M&M’S x Marvel official website.
