Maurice Lacroix is turning 50, and they’re celebrating in style – with a brand-new collection that blends classic design and modern sensibilities. Say hello to the 1975 Collection, a fresh lineup of vintage-inspired timepieces available in both automatic and quartz models.
Whether you’re a long-time fan or new to the brand, the 1975 Collection is all about timeless appeal with a twist of urban sophistication. Designed for modern city life but carrying the soul of retro elegance, these watches pay tribute to Maurice Lacroix’s roots while pointing boldly to the future.
“When creating the 1975 Collection, we sought to capture the essence of Maurice Lacroix,” says Stéphane Waser, Managing Director. “These watches are fresh, contemporary, and timeless – a true celebration of 50 years of craftsmanship and innovation.”
A Journey Through Time
Maurice Lacroix was born in 1975 and has been pushing boundaries ever since. From the groundbreaking Masterpiece Square Wheel to the fan-favourite AIKON, the brand has consistently redefined how we experience time. The 1975 Collection continues that legacy – fusing the past with the present through sleek design and Swiss craftsmanship.
Clean, Classic & Customisable
The 1975 Automatic comes in 36mm and 40mm, while the Quartz version sits at a neat 39mm – perfect for every wrist and every style. Choose from three versatile dial colours: blue, black, or silver, each paired with elegant dauphine hands and sunbrushed detailing that plays beautifully with the light.
Details like diamond-polished hour markers, trapeze-shaped indices, and a clear date window (at 3 o’clock for automatics, 6 o’clock for quartz) show just how much thought went into every model.
Strap it your way with Maurice Lacroix’s Easy Strap Exchange system, allowing wearers to switch between a luxurious leather strap or a polished 5-row steel bracelet – both equally sleek, both incredibly versatile.
Built To Impress
Each watch case blends brushed and polished finishes, highlighting the brand’s renowned attention to detail. It’s not just a pretty face – it’s Swiss engineering at its finest, made to turn heads without screaming for attention.
1975 Automatic
– With leather strap: 1,200 CHF / RM6,491
– With steel bracelet: 1,300 CHF / RM7,0321975 Quartz
– With leather strap: 650 CHF / RM3,516
– With steel bracelet: 750 CHF / RM4,057
Hit up Maurice Lacroix’s official website for more details.
