Raising the bar for its 12th edition, Kuala Lumpur Fashion Week (KLFW) is coming together with the city’s iconic shopping destination of Suria KLCC and KLCC (Holdings) Sdn Bhd to host a captivating week of homegrown fashion.
With over 50 designers and brands geared up to showcase their ready-to-wear collections, the annual fashion event will be set against the picturesque Petronas Twin Towers, in a unique purpose-built structure, from 29th July to 4th August 2024.
Stretching from one end to the other of the Esplanade, KLCC Park, the dedicated show space is anticipated to be a reimagined icon for KLFW. Boasting a total build up area of 12,000 sq ft, the single-storey layout houses the main show hall, runways, various activation spaces and can accommodate up to 500 guests per show. While the show space is for invited guests, the impressive monochrome structure is designed with a large LED screen panel which will livestream the KLFW 2024 runway, marking the first time KLFW has opened up to the public in this exciting manner.
Zeroing in on the urge to push fashion forward, KLFW 2024 will also be elevated by its renewed diversity in style, where attendees can look forward to contemporary designs that broaden the horizons of fashion, bold deconstructed pieces that challenge traditional norms, streetwear with a sophisticated makeover and hybrid designs that blend comfort with high fashion.
Making their debuts at KLFW 2024 are ready-to-wear labels Akudesign, Corak, Ghostboy, LARNEY, SHALS and Tact, who have each made their mark amongst the digitally-savvy fashion crowd as new age cult favourites. A veteran in bespoke creations, Fuzana Mokhtaza will also be making her first appearance, sharing the runway with the likes of local fashion powerhouses Rizman Ruzaini, Fiziwoo, Nurita Harith and Alia Bastamam.
In the same spirit of celebrating icons, KLFW 2024 will blend modern fashion and traditional techniques by spotlighting the craft and artistry of batik in a new show slot titled “Fashion Forward Batik Malaysia” with Kelantan-based batik brand Ruzz Gahara.
Driven by the allure of the newly-launched PEUGEOT 408 is this year’s “Design To Sustain” segment, which will feature the fifteen finalists of the KLFW Designer Search 2024 and their creations. The budding designers will follow in the footsteps of Uzair Shoid, a winner of the KL10 Designer Search 2022, who presented a full collection in the same segment last year and will be appearing with his eponymous label at KLFW 2024.
“Following the success of KLFW 2023’s refreshed format of 7 different spaces across 7 days, we were fueled by even greater expectations and aspirations to deliver another year of cutting-edge trends, meaningful impact and world class fashion. KLFW 2024 and its new iconic show space for the year is a testament to our 12 year journey in advocating for the homegrown fashion industry, made possible by the support of designers, sponsors, partners and the local fashion savvy community,” shared Andrew Tan, Founder of Kuala Lumpur Fashion Week.
“Also joining KLFW 2024 in celebrating the best of Malaysian fashion are our sponsors Suria KLCC, KLCC (Holdings) Sdn Bhd , AmBank Group, L’Oréal Paris, Poh Kong, MOCCONA and collaborator PEUGEOT. We are also graciously supported by our partners Philips Garment Care, Magnum, Colgate, Laurier and Skechers, along with official hotels, Mandarin Oriental Kuala Lumpur, Traders Hotel Kuala Lumpur and Impiana KLCC Hotel who have been key venues for the various events and activations leading up to show week,” he added.
For more information and event updates on Kuala Lumpur Fashion Week 2024, visit the official website at http://klfashionweek.website/ or follow them at @KLFashionWeek on Facebook and Instagram.
