As Malaysia counts down to another Independence Day, luxury brands are already embracing the spirit of Merdeka with collections that honour our heritage while looking boldly toward the future.
Let’s check out the latest fashion drops you gotta make space for in your closet this festive season:
HABIB
HABIB marks this Merdeka with jewellery that seamlessly merges traditional craftsmanship with contemporary design. The Jualan Merdeka campaign showcases heritage pieces, including the reimagined Cincin Buah Kana and Cincin Kapal Terbang, alongside the striking new Merdeka Rings. These yellow gold masterpieces feature a crescent moon and star adorned with colourful stones inspired by the Jalur Gemilang. The collection is completed by a stunning tsavorite and diamond necklace that captures the natural beauty of Malaysia’s diverse landscapes.
These pieces transcend mere jewellery – they represent national pride wrapped in gold, gems, and artistry. HABIB proves once again that luxury shines brightest when it carries the soul of a nation.
HABIB’s Jualan Merdeka campaign runs until 1st September at all HABIB showrooms nationwide. For the latest updates, visit habibjewels.com or follow @habibjewelsofficial on Instagram and TikTok.
SEVENFRIDAY
SEVENFRIDAY and Red Army Watches Malaysia commemorate Merdeka and Malaysia Day 2025 with a special Malaysia Edition of the Riley Bear. Dressed in traditional batik patterns, this collectible celebrates local heritage with a playful yet sophisticated touch. Available exclusively during the campaign period, it comes only with SEVENFRIDAY timepiece purchases, making it an essential piece for collectors and patriots alike.
Starting now through 16th September, customers receive a complimentary Malaysia Edition Riley Bear with any SEVENFRIDAY timepiece purchase of RM5,000 and above at Red Army Watches boutiques in Malaysia or online.
Crocs
Celebrate Merdeka with playful freedom through the Crocs x Pokémon collection. Choose from vibrant clogs featuring Pikachu, Squirtle, Charmander, and Bulbasaur, shimmer-finish Pikachu clogs for kids, the dynamic Versus Classic Clog, or an Eevee platform enhanced with fur and glitter details.
Customise your pair with Jibbitz™ charms and showcase your spirited celebration of freedom.
The Crocs x Pokémon Collection is available now at selected Crocs retail stores and online.
LEE
This Merdeka season, comfort meets style effortlessly with LEE’s SS25 Cooling Series. The collection introduces innovative Jade::Air jeans, crafted with natural jade particles and a specialised 3D dot design for enhanced breathability and lasting comfort.
For active lifestyles, Jade360 jeans provide four-way stretch technology, while Cooling Tees – including NitroCool and Lites – offer lightweight, quick-drying freshness perfect for Malaysia’s tropical climate. This collection embodies freedom: the freedom to move, to stay comfortable, and to express your personal style with ease.
The Cooling Series is available now at all LEE stores nationwide and online.
lululemon
lululemon elevates comfort and style this Merdeka season with its “Stretch Your Limits” collection. The Pace Breaker Shorts utilise lightweight Swift™ fabric technology that maintains coolness and flexibility, while the Metal Vent Tech Short Sleeve delivers seamless comfort and superior odor control for both workouts and daily wear.
Complete the look with the Zeroed In Short Sleeve and Slim-Fit Pant for a sleek ensemble that transitions effortlessly from training sessions to urban adventures. Just as Merdeka celebrates the freedom to live boldly, this collection celebrates the freedom to move with unwavering confidence.
The Pace Breaker Shorts start from RM318. The complete “Stretch Your Limits” collection, including Metal Vent Tech and Zeroed In pieces, is available at lululemon stores nationwide and online.
Breitling®
Breitling’s Superocean Heritage collection showcases classic design with modern sophistication. The collection features refined proportions, sleek colourways, and the precision B31 movement for enduring accuracy. Available in sizes ranging from 36mm to 44mm with ceramic bezels and steel or red-gold finishes, these timepieces honour their 1950s heritage while maintaining contemporary relevance.
The lineup includes a Kelly Slater limited edition and a sunglasses collaboration with Cutler and Gross.
The updated Breitling Superocean Heritage collection is now available at select Breitling Boutiques and online.
