Lancôme Malaysia has gone above and beyond to bring forth the theme of their Chinese New Year campaign, “Let’s Bloom Together”, which has blossomed at Bukit Bintang with podiums, billboards, digital screens and pop-up stores all the way to Sephora @ Fahrenheit88.
The “Blooming New Year” event which launched the campaign was held on the 11th of January, and Malaysia’s top media outlets and influencers were invited to a night of blossoming magic, with a unique immersive experience with the French luxury beauty brand.
To give customers a one-of-a-kind immersive Blooming New Year experience, the Pavilion Kuala Lumpur entrance was transformed to feature festive lanterns and photo-worthy setups that make for the perfect photo backdrops with family and friends. Visitors can also redeem a complimentary Blooming Trial Kit of Lancôme’s iconic products at their vending machine in just a few steps.
Dive into an immersive experience with Lancôme’s roses and rabbits, which come to life with digital technology at the Blooming Rose structure. The Wishing Wall inside the room also allows you to send festive greetings which float around the interactive space, dotting the walls and floor, making it a unique photo op.
There is also a podium inside Pavilion KL, where visitors can enjoy a complimentary Mini Prosperity Kit (worth RM140) when they register at the Lancôme Blooming New Year event page. Consumers can also shop best-selling skincare and makeup products, like the Advanced Génifique Serum, Advanced Génifique Eye Cream, L’Absolu Rouge lipstick and many more, bundled up in Chinese New Year-exclusive sets.
Visitors can learn more about their skin with the complimentary Skin Screen service, Lancôme’s most advanced skin analysis that assesses 13 aspects of the skin to determine skin concerns and the right products for them.
Special Gift-with-purchase Activities:
When customers spend a minimum of RM338, they are entitled to participate in special weekly weekend activities, which include:
Ornament Arrangement (20–21 January)
- Choose a calligraphed ornament and decorate with festive flowers.
Gold Imprint (13–15 January, 27–29 January)
- Decorate an exclusive Lancôme tote bag with rose and rabbit stamping
Lancôme Rabbit Quest (Now to 5 February)
- Customers need to spot Lancôme rabbits across Bukit Bintang (Pavilion KL, Sephora & Fahrenheit88), submit their entries and stand a chance to win prizes worth up to RM478!
Sephora @ Fahrenheit88
As part of the Bukit Bintang takeover, Lancôme Malaysia will also be having a special setup at Sephora @ Fahrenheit88, along with exclusive deals and special gift-with-purchase activities. Customers who spend a minimum of RM338 on Lancôme products at Sephora are entitled to an Ornament Arrangement activity (from 14–15 January).
Click here to learn more about Lancôme Malaysia’s Blooming New Year campaign.
