Your beauty shelf is about to get a major upgrade.
These six impressive launches are solving real problems we didn’t know we needed fixed, from invisible spot treatments to travel-sized complexion heroes that are perfect for upgrading your routine.
The Ordinary
The Ordinary’s new Sulfur 10% Powder-to-Cream Concentrate transforms from powder to invisible cream with a simple finger touch. Tiny water capsules burst on application, releasing sulfur actives directly onto blemishes while completely disappearing on skin.
One bottle equals over 150 pimple patches, making it incredibly economical. The gentle formula uses smaller sulfur particles to reduce visibility and odor, perfect for sensitive skin and daily use without disrupting your skincare routine.
The Ordinary Sulfur 10% Powder-to-Cream Concentrate retails for RM58 and is available for purchase at The Ordinary stores and online.
Fenty Beauty
Rihanna’s new Bright Fix Instant Brightening + Blurring Powder is a game-changer for tired under-eyes. This one-swipe powder instantly brightens dark circles and blurs imperfections with six curated shades that tackle different undertones, from Lavender for yellow tones to Pumpkin for blue tones.
The formula features Soft Focus Powders and Blurring Grip Technology that locks in makeup without flashback or creasing, while Squalane keeps it comfortable and non-drying. Perfect for brightening your entire face and extending makeup wear, it delivers that instant “snapback” glow Rihanna loves in just seconds.
Fenty Beauty Bright Fix Instant Brightening + Blurring Powder retails for S$57 (~RM187) and is now available in-store and online.
See Young
China’s No.1 botanical hair care brand See Young has launched in Malaysia, bringing a scalp wellness approach that treats your scalp like skincare. This silicone-free brand, which has sold over 55 million bottles of ginger shampoo in China, uses Asian botanicals like ginger extract and fermented tea seed with 4D hyaluronic acid technology.
The range targets oil control, dandruff relief, and hair loss prevention with sulfate-free shampoos, peptide treatments, and lightweight masks designed for Malaysian humidity. With over 10 innovation awards, See Young transforms hair care into a wellness ritual combining plant-based ingredients with modern science.
See Young scalp wellness products are now available exclusively at Guardian stores nationwide and online.
Le Labo
Le Labo’s City Exclusive Collection returns with 18 rare fragrances normally available only in their hometown labs, plus the new OSMANTHUS 19 from Kyoto featuring delicate osmanthus flower, incense, and lavender notes. These city-inspired scents range from Miami’s smoky TABAC 28 with Cuban tobacco and oud to San Francisco’s fresh LIMETTE 37 with citrus notes.
These fragrances are locked to their cities year-round but travel globally for just two months annually. Each scent tells a unique city story, from Moscow’s rebellious BENJOIN 19 inspired by Anna Karenina to Chicago’s jazz-influenced BAIE ROSE 26 with pink pepper, creating sensory passports to cities worldwide through Le Labo’s philosophy that scarcity makes beauty more precious.
La Mer
La Mer’s NEW Balancing Treatment Lotion delivers skin-retouching clarity from the first drop with its innovative Fresh Fluid Hydrogel Texture that transforms from gel to liquid on contact. The formula features Marine Balancing Bio-Algae to regulate sebum and reduce shine, Post-Biotic Ferment to calm irritation, and La Mer’s legendary Miracle Broth™ to supercharge skin renewal.
Clinical results show 78% increased hydration from first use, 29% reduction in redness, 15% improved radiance, and after one bottle, 30% less sebum and 37% reduced redness for clearer, more balanced skin.
La Mer The NEW Balancing Treatment Lotion retails for RM795 (150ml) and is now available at La Mer counters and authorised retailers.
Huda Beauty
Huda Beauty’s Summer Skin Mini Collection brings travel-sized versions of the brand’s complexion favourites for on-the-go glam. The collection features the new Easy Blur Primer in Bronze Fudge, a sheer bronze-tinted, silicone-free formula that controls shine and minimises pores with a lightweight jelly texture.
The Easy Blur Foundation now comes in 38 shades total, offering weightless coverage with 16-hour wear and 1.5% niacinamide for smooth, airbrushed results. Complete the three-step Mini Easy Routine with Baby Bake setting powder for the ultimate blurred, no-filter finish that’s perfect for vacation.
Huda Beauty’s Summer Skin Mini Collection is now available at Sephora stores and online.
