Kylie Jenner has officially made her Victoria’s Secret runway debut, and she certainly made it a memorable one! The beauty mogul and reality TV star stepped onto the runway at the 2026 Victoria’s Secret Fashion Show in Los Angeles, wearing a stunning US$50 Million Fantasy Bra.
The 29-year-old’s appearance marked the return of one of the fashion brand’s most famous runway pieces, which had not been seen at the fashion show since 2018.
And this wasn’t just any Fantasy Bra. Designed by luxury jewellery brand Jacob & Co., the diamond-covered creation is officially the most expensive Fantasy Bra in Victoria’s Secret history.
Kylie Jenner Brings Back The Iconic Fantasy Bra
For her runway debut, Kylie wore the sparkling Fantasy Bra with a sheer mini skirt, clear heels and white feathered wings.
The look brought back the glamour that the Fantasy Bra has been known for since it first became part of Victoria’s Secret’s runway history in 1996.
According to Adam Selman, Chief Creative Officer at Victoria’s Secret, bringing back the Fantasy Bra was something fans had been asking for.
With the show’s theme focusing on fan excitement, the brand wanted to create something truly special for its return.
And with Kylie being one of the world’s most-followed celebrities, boasting around 380 million Instagram followers, she was chosen to introduce the record-breaking piece.
What Makes The US$50 Million Fantasy Bra So Special?
The biggest highlights of Kylie’s runway look was undoubtedly the jewellery itself
Created by Jacob & Co., the Fantasy Bra features an incredible 4,410 natural diamonds, including a massive 75.54-carat radiant-cut Fancy Vivid yellow diamond at its centre.
The design also includes 91 large white diamonds weighing a combined 405.06 carats, with stones in six different shapes: Angel-cut, pear, round brilliant, heart, oval and marquise.
Among them is Jacob & Co.’s special Angel-cut diamond, which was developed for the jewellery brand’s 40th anniversary.
The entire creation has a combined diamond weight of 1,373.39 carats, with the stones set in 18k white and yellow gold.
Weighing just under four pounds, the bra is also US$35 million more expensive than the previous record holder, making it the most valuable Fantasy Bra ever created.
Over 1,000 Hours Went Into Creating The Design
While the finished piece looks like a sparkline fashion statement, creating it was no easy task.
A team of 15 skilled artisans spent more than 1,000 hours bringing the design to life.
The bra was made using approximately 3,218 individual designed components, carefully put together to allow the jewellery to move naturally with the body.
Unlike a regular piece of jewellery, the Fantasy Bra had to be flexible enough to wear on the runway while still supporting the weight of thousands of diamonds.
The designers combined traditional jewellery-making methods with computer-aided design to create the detailed structure.
Each section was shaped, polished, and assembled by hand, with special attention given to comfort, movement, and how the diamonds would catch the light.
The design was inspired by Jacob & Co.’s Rare Touch Jewellery collection, which explores how precious metals can move and follow the body’s natural shape.
A Fashion Moment Eight Years In The Making
Speaking about the creation, Jacob Arabo, founder and creative director of Jacob & Co., explained that the goal wasn’t simply to create the most expensive Fantasy Bra.
For Arabo, the focus was bringing together beautiful diamonds, light and movement to create something that would shine with every step.
Selman also praised Jacob & Co.’s craftsmanship, explaining that the designer’s creativity and attention to the person wearing the piece made him the perfect partner for the Fantasy Bra’s return.
With its last appearance dating back to 2018, the return of the Fantasy Bra was already a major moment for Victoria’s Secret.
But with Kylie Jenner making her runway debut in a US$ 50 Million diamond creation, the brand has taken the famous runway tradition to a whole new level.
From its record-breaking price to the thousands of diamonds covering the design, this year’s Fantasy Bra was more than just a runway outfit. It was a celebration of fashion, jewellery and the kind of glamour Victoria’s Secret is known for.
Sources: Vogue Magazine, Forbes
