There’s no denying the popularity of online entrepreneur Khairul Amin, a.k.a Khairulaming thanks to his products, especially Sambal Nyet Berapi. However, despite his much-loved status, a netizen recently claimed they have one problem with Khairul Amin’s business methods.
Yesterday (4th February), a netizen opined that it might be time for Khairul Amin to take his business offline, especially after seeing the amount of plastic he uses for his orders. But, their opinion has been shouted down by others who listed various reasons why the idea was unfeasible.
The highly opposed opinion was first aired on Twitter by a netizen after viewing Khairul’s tweet about his latest product Dendeng Nyet. Khairul’s tweet showed the number of orders he was shipping out, all placed in a heap after being wrapped and packaged by his factory workers. The entrepreneur also shared that he had sold a total of 80,000 Dendeng Nyet.
The scene ultimately led to this netizen commenting: “There is so much plastic. Maybe it’s time to open a physical store.” A few agreed with him. As one netizen pointed out: “(Khairul Amin) can now spread his product to any grocery store (like) Village/BIG/Jaya. Make it more exclusive. But, the price will be more expensive.”
Some also suggested other methods Khairul could use to pack his items. “Should have used boxes and bio packing peanuts instead. Less bubble wrap,” one said. “Honestly, I’ve suggested this before, Khairul should pack his sambal in thick boxes, but I got slammed for it instead,” a netizen shared.
But, others weren’t too happy with the Twitter user’s well-intentioned words and called them out for being obtuse with Khairul’s position. “The era isn’t the same anymore,” one protested. “Not everyone can buy from a store.” Another pointed out that it would result in the same wastage as people would be using petrol driving from Kuala Lumpur to a physical store in Kelantan.
A few others claimed Khairul Amin would struggle business-wise if he did as suggested. “(Khairul) has said before that it’s not impossible, but there would be problems with the logistics as to send the product to every supermarket, Khairul would need to bear the price and it isn’t cheap. More so if there is demand every day,” a comment read.
One also claimed that Khairul once shared he sold his products online to retain demand, while another stated Khairul alleged he “wasn’t ready to pressure his staff for physical market demands“. They urged the netizen to let Khairul stick to his own strategy. “It’s his business,” they argued. “He has his own plan, he knows the steps he needs to follow, just give him time,” another said.
No matter how much most protest against it, plastic still seems to be a common staple in people’s lives, as evident by Khairul Amin’s use here. But, concerns regarding the environment are still valid too. What do you guys think about Khairul Amin finding other ways to pack his products?
