This National Day, Julie’s is teaming up with TudungPeople, a beloved local scarf brand, to celebrate “Semangat Malaysia” through a creative collaboration that honours unity and the Malaysian heritage. Together, the two homegrown brands have created the Rasa Sayang collectible placemat, designed to bring a touch of Malaysia into every home.
Created with both aesthetics and practicality in mind, the placemat design fuses Julie’s beloved biscuit elements and TudungPeople’s signature floral motifs. It is a stylish yet functional addition to any dining table, ideal for mealtimes, gatherings, or simply showcasing a little Malaysian pride at home. This collectable is available for redemption from now until 16th September, with the purchase of any two packs of Julie’s Peanut Butter Sandwich 360g and/or Julie’s Cheese Sandwich 336g in a single receipt.
“At Julie’s, we believe in the power of coming together. This National Day, we are proud to join hands with TudungPeople to do just that. This collaboration brings together two beloved Malaysian brands in a cross-industry effort that celebrates unity, creativity, and cultural pride. The result is the creation of a placemat that is both beautiful and meaningful, a keepsake that honours our shared identity. We hope it inspires Malaysians to express their Semangat Malaysia in their own way,” said Tzy Horng Sai, Director of Julie’s Biscuits.
To add to the National Day campaign, this collaboration also includes a fun online-exclusive hand-drawn sticker sheet giveaway. Filled with adorable, Malaysia-inspired stickers like nasi lemak, the kebaya, and the Petronas Twin Towers, each sticker is beautifully designed with some Julie’s biscuit elements and TudungPeople’s signature floral touches. Whether you are decorating your notebooks, laptops, or phone cases, this cheerful sticker sheet gives a playful way to express your Malaysian pride. The sticker sheet is available exclusively online with any purchase of Julie’s Peanut Butter Sandwich or Cheese Sandwich from Julie’s official Shopee or Lazada store, with no minimum spend required.
“This collaboration is a celebration of who we are as Malaysians – a beautiful blend of stories, flavours, and joyful memories. Working with Julie’s Biscuits, a brand so many of us grew up with, felt like the perfect way to bring that sense of unity and nostalgia to life through design,” says Fazrena Aziz, Founder of TudungPeople. In conjunction with this collaboration, the brand is also unveiling their Flavours Scarf Collection featuring 11 nostalgic prints, available from 6th August onwards.
Celebrate the spirit of Malaysia and don’t miss the chance to redeem these limited-edition placemat and sticker sheet made with love by two proud local brands. To get continuous updates on Julie’s latest promotions, contests, and activities, visit Julie’s website or follow them on Facebook and Instagram.
