Just when we thought glossy lips had won the beauty wars, Huda Beauty is making a compelling case for matte’s return. Huda Beauty’s new Liquid Matte Mousse is rewriting the rules of matte lips with a whipped, cloud-like formula that delivers bold colour without compromising on comfort.
This isn’t the ultra dry, full coverage liquid lipstick that dominated the beauty scene a decade ago. Today’s matte lips are softer, blurrier and infinitely more wearable. Enter Liquid Matte Mousse, Huda Beauty’s latest lip innovation that’s tapping directly into one of beauty’s biggest trends: the soft focus lip.
Ten years after launching one of the industry’s most iconic liquid matte lipsticks, Huda Beauty is ushering in a new era of matte with a next generation formula that combines high impact pigment with an airy, plush feel. Available in eight must have nude shades, Liquid Matte Mouse reimagines everything fans loved about the original while embracing today’s obsession with effortless beauty.
A New Generation of Matte
Huda Beauty’s secret lies in its whipped mousse texture. Lightweight, airy, flexible, Liquid Matte Mousse glides onto the lips with a cushiony softness. It delivers rich colour and a velvety finish that feels comfortable from first to last swipe.
Rather than clinging to every line or leaving the lips dehydrated, the formula visibly smooths lip texture and fine lines, creating a diffused, blurred effect that’s taking over beauty feeds online– no filter needed. Its matte make up that feels modern and effortlessly chic.
Application has also been thoughtfully redesigned. Housed in a sleek squeezable tube, the lipstick features an angled, cushion soft applicator that hugs the lips for precise application, whether you’re after a soft blurred pout or a defined finish.
The comfort first formula is backed by impressive consumer testing. In an independent study of 100 people across various skin tones, 99% agreed the application felt smooth and seamless, 98% agreed the formula felt lightweight, 92% agreed it delivered a smooth, comfortable, modern matte finish, 92% agreed it visibly smoothed the appearance of lip texture and fine lines.
The Softcore Matte Lip
Instead of sharply defined, high maintenance, the softcore Matte trend embraces a diffused edges, plush texture and an effortless finish that compliments skin-first makeup and natural glamour.
For the ultimate lip combination, pair Liquid Matte Mouse with Lip Contour 2.0, Huda Beauty’s creamy matte lip pencil. Simply define the lips, apply Liquid Matte Mousse to the centre, blend outwards for a blurred effect and layer as desired to build colour without adding heaviness.
For an even softer finish, prep lips with a gentle exfoliation and a layer of hydration before application to create the perfect smooth canvas.
Eight Nude Shades for Every Mood
Whether you gravitate towards soft everyday neutrals or richer statement shades, the collection offers a nude for every occasion.
- Baby Pink: a cool-toned pink flush.
- Honey Nude: a fresh peachy nude.
- Rosy Nude: a rustic rose.
- Mocha Mauve: a cool-toned beige.
- Warm Brown: a rich toffee brown.
- Bombshell Pinky Brown: an effortless pinky brown nude.
- Berry Brown: a rich berry plum.
- Rich Brown: a deep burnt cacao.
The Matte Comeback We’ve Been Waiting For
As beauty continues to move towards softer, more wearable glamour, Liquid Matte Mousse arrives at the right moment. It captures the nostalgia of Huda Beauty’s original cult favourite liquid lipstick while delivering the comfort, flexibility, and effortless finish that today’s beauty lovers expect.
For anyone ready to embrace the blurred lip trend, or simply rediscover matte in a whole new way; Huda Beauty’s Liquid Matte Mousse proves that matte lips are better than ever.
Launching on 7 July, the Liquid Matte Mousse by Huda Beauty is available on www.hudabeauty.com, as well as at Sephora stores nationwide and online at sephora.my.
