Music sounds better when shared – that’s why Heineken® has announced the return of its global music platform, “Refresh Your Music, Refresh Your Nights”! The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.
Back with an exciting twist, the highlight of this platform is the all-new Heineken® Fresh List – an exhilarating digital experience fostering new music discovery and connections. The Fresh List truly embeds the spirit of music exploration, leading music lovers to discover refreshing music experiences.
What’s captivating about the Heineken® Fresh List is that it allows music lovers to create refreshing blended playlists on Spotify with their friends and favourite artists. Unlike typical algorithms, this innovative curation process, powered by the Heineken® Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside common preferences, offering refreshing new music experiences.
True to the Heineken® brand ethos of innovation, this unique algorithm enables fans to blend their playlist with multiple friends and well-loved artists, including Martin Garrix, Uriah See, as well as DJ Ashley Lau.
Here’s how to experience Heineken® Fresh List in a few simple steps:
● Step 1: Visit Heineken’s platform, Heineken® Refresh Hub: https://www.heineken.com/my/en/campaigns/heineken-music
● Step 2: Select an artist or any of your friends to refresh your playlist.
● Step 3: Connect using your Spotify account.
● Step 4: Get your Heineken® Fresh List and invite more friends to join!
Fans in Malaysia can also anticipate an electrifying music event – Heineken® Refresh – soon in Kuala Lumpur. Heineken® Refresh will take revellers on a journey through fresh tunes and a spectacular audio-visual experience across participating outlets nationwide, from April to June 2024. Get hyped for an array of thrilling activities, from immersive music games that’ll ignite your senses to grooving the night away at pulsating outlet activations.
