It’s time to start exploring!
Last week, Heineken launched it’s “Cities of the World” campaign that aims to inspire people to get out of their comfort zone and start exploring their cities. Developed from the understanding that Heineken drinkers may be familiar with the hot spots of their cities but may not venture out to explore more, this campaign aims to inspire them to kick their daily routines and usual habits to discover more within their own backyards.
“Cities of the World”, a 2-month long campaign features the introduction of limited Cities edition bottles and encompasses digital activities that help people discover hidden gems around Malaysia.
(L-R: Eileen Chui, Assistant Brand Manager; Loh Ee Lin, Senior Brand Manager; Jessie Chuah, Marketing Manager; Carmen Chong, Brand Executive)
“We know that Heineken’s men of the world are constantly on the lookout for new experiences. ‘Cities of the World’ is a campaign to inspire them to get out of their comfort zones, embrace the unusual and embark on adventures within their own cities,” said Bruce Dallas, Marketing Director of Guinness Anchor Berhad.
Throughout the month of August, six exclusively-designed limited edition Heineken bottles will be available to Heineken drinkers. Each bottle represents one of six global cities — Kuala Lumpur, New York, Berlin, Shanghai, Amsterdam, London and Berlin. Apart from that, Heineken drinkers will also stand the chance to win prizes, including an opportunity to unlock worldly adventures in New York.
How can you win these prizes? Simple – each limited-edition bottle comes with a unique code found under the cap, so you know what to do. 😉
At the launch, Heineken gave attendees a taste of the ‘Cities of the World’ campaign by inspiring them to discover and open their city by leading them through a maze that featured three of Kuala Lumpur’s hidden gems before leading them to the final stop – the party.
These gems includes: Paradox Café, Bespoked, Replacement and the main room where the party took place.
If you weren’t at the launch, fret not because Heineken adds more fun to the campaign by developing a mobile-friendly website which reveals distinctive and unique locations across Malaysia, perfect for beer lovers who have a passion for discovery. This geo-targeted compass also gives consumers the chance to look into interesting locations around them, allowing you to enjoy new experiences wherever you are.
Heineken’s ‘Cities of the World’ campaign runs from 1 August until 15 September 2014.
More information on the ‘Open Your City’ social compass, and the Heineken’s Cities edition bottles can be found here. Stream the video below to get a drift as to what you can expect from Heineken’s ‘Cities of the World’ campaign.
