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Home Fashion/ Beauty

Guerlain Spritzes The World With Its New AQUA ALLEGORIA ROSA VERDE Collection

by Features Desk
March 27, 2025
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Nature has never smelled so good! Since 1999, Guerlain has been dedicating AQUA ALLEGORIA to nature. A collection of fragrances that are simple yet generous, elegant and overflowing with joie de vivre, AQUA ALLEGORIA is composed of extraordinary natural ingredients sourced from the four corners of the globe by the House’s perfumer explorers. Its fragrances are comprised of up to 95% naturally-derived ingredients, formulated with a responsibly-farmed beetroot alcohol. A vibrant homage to the fabulous diversity, colours and freedom of nature, the collection is the finest expression of a powerful message: the world is our garden.

More than a collection, AQUA ALLEGORIA is a manifesto of Guerlain’s commitments to the planet and biodiversity. The spearhead of the House’s sustainable innovation initiative, epitomising its values, it embodies its vision of perfumery that is more beautiful than ever, as precious as it is close to Nature and its wonders.

A real tribute to its incredible variety of landscapes, scents and colours, the fragrances in this collection resonate like allegories of a Nature that is both diverse and living, whose colours and scents change in sync with the time of day or night. For the first time, Guerlain’s iconic collection is celebrating Nature through the prism of the emotions that it arouses. At times invigorating, soothing or exhilarating, the elements transport us and set our soul in motion. At the instigation of Delphine Jelk, a Guerlain perfumer trained in aromachology – the study of the influence of smells on the psyche – AQUA ALLEGORIA is now taking an unprecedented and unmistakably emotional approach.

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Interpreting the most beautiful emotions that Nature gives us in fragrance form and celebrating its wonderful power to do us good is AQUA ALLEGORIA’s philosophy in a nutshell. More than a fragrance collection, it offers a rainbow of fragrant nuances and emotions to wear.

Rosa Verde – The New Feel-Good Fragrance

The latest in this collection guided by emotion, Rosa Verde captures the pleasure of diving into cool water. Under the azure blue of a summer sky, the water’s sparkling reflections captivate the eye, exerting a magnetic pull on a sun-warmed body…

Composed by Guerlain perfumer Delphine Jelk, Rosa Verde conveys the feel-good effect of a spontaneous dive. The delicious frisson of skin suddenly plunging into cool water. An invigorating, incredibly bracing sensation. Back on the surface, effervescence gradually gives way to calm. The water and the body become peaceful in unison. In the gentle lapping of the waves, a feeling of total plenitude takes hold. Pleasure for the mind and senses combined.

A Guerlain icon and a flower with countless fragrant facets, rose reveals its most radiant facets at the heart of Delphine Jelk’s composition. To convey the “pick-me-up” feeling of diving into cool water, the Guerlain perfumer has created an extremely realistic, almost thirst-quenching cucumber extract. An equally surprising yet obvious pairing for rose essence, which gradually unfolds on skin, blending the natural freshness of its petals with cucumber’s botanical and aquatic facets, highlighted with a touch of mint.

Mild and delicate, the queen of flowers lastingly melts into a tender, soothing fragrance trail, faceted by the mischievous softness of a pear note and mellowed by a white musk accord.

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Fragrances are nowadays studied by science to measure the reactions they cause in the brain and the connection between perfumes and emotions. Guided by its pioneering spirit, Guerlain is exploring the emotions aroused by the fragrances in its iconic collection through the prism of science for the first time. Custom-created, a Science of the Emotions protocol has been established to define the emotional benefits of the Rosa Verde perfume, combining physiological measurements based on electroencephalography and measuring breathing rhythm, along with psychometric measurements to evaluate emotions.

A symbol of this innovative approach, the Rosa Verde perfume offers an instant feeling of pleasure and relaxation. Its equally refreshing and caressing green floral notes have been created by Delphine Jelk to fully capture the feel-good effect of diving into cool water.

Mandarine Basilic

Andiamo! Along the road, the landscapes of Southern Italy pass by through wide open windows. Mandarine Basilic conveys the vitality of this sunkissed trip. A cool breeze caresses the face, bringing the zesty aromas of the citrus gardens that line the coast. Juicy and tangy mandarin exudes the luminous fragrance of its peel. Given a sophisticated touch through the slightly aniseed freshness of basil, Italy’s iconic herb, its fruity notes fill the heart with a surge of joy. An ode to spontaneity and life.

Florabloom

Discovering this landscape that seems to have come straight from a dream, an irrepressible smile spreads across the face and heart. In the desert, the sand of the dunes has been turned into a bed of yellow, green, blue, purple and pink flowers. An explosion of colour and life. A real miracle. A radiant bouquet, Florabloom conjures up the euphoria of setting foot through this rainbow of flowers. This profusion of shades inspires the encounter between the creamy white of a larger-than-life tuberose, the softness of rose and the powdery, blue-toned notes of iris and violet.

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Rosa Rossa

In the freshness of a May morning, a perfect calm reigns in the rose garden. Gentle rays of sunlight bring a sparkle to the flowers still covered in dew. This is the time when they release their most beautiful scent, like a secret they keep for early risers. Rosa Rossa depicts this feeling of serenity, in communion with resplendent nature. In this almost meditative state, the mind awakens to all the nuances of the scent of roses. It discerns its fruity notes of blackcurrant and lychee. The delicately powdery accents of its petals which linger on skin in the gentle elegance of sandalwood.

Designed to last, AQUA ALLEGORIA’s bottles are refillable, as was its model in times gone by, the Bee Bottle created 170 years ago by Guerlain’s long-standing partner Pochet du Courval.

The spray unscrews by hand, allowing the bottle to be replenished with an easy-to-use 200-ml refill, featuring an anti-drop system compatible with all sizes (75 ml and 125 ml).

Available now at: Guerlain The Exchange TRX Ultimate Boutique, Pavilion Pop-Up, Isetan (The Gardens) & Parkson (One Utama, Pavilion) Prices: 75 ML – RM560, 125 ML – RM773, REFILL 200 ML – RM927

AQUA ALLEGORIAAQUA ALLEGORIA ROSA VERDEeau de parfumfragranceGuerlainGUERLAIN MYPerfumeperfumierScent
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