It’s official: After making a name for itself in Europe, North America and Australia, the world series of fitness racing, HYROX, is making its debut in Kuala Lumpur in December this year. In case you’re not familiar with the latest fitness trend, HYROX combines both running and functional workout stations, where participants run 1km and do one functional workout station. This is then repeated eight times. Completing the workout in pairs, solo, or in teams of four, the aim is to finish as fast as possible.
Recently, its popularity has skyrocketed, most likely because of how accessible the race is. The movements don’t require high levels of technical skill and won’t take months (or years) to master, but are a test of stamina, muscular endurance, and strength. In fact, celebrities such as SHINee’s Choi Minho and Physical: Asia’s Amotti, alongside his show’s partner Choi Seung-yeon, touched down in Singapore late last year to compete in the highly-anticipated race at Singapore Expo.
The KL announcement comes as part of the 2026 Hyrox calendar, which will see AirAsia step in as a Title Partner. A special co-branded aircraft livery themed ‘Keep Moving, Keep Rising’ marks the start of an exciting collaboration between the two brands. More than a partnership milestone, this reinforces the shared commitment in movement, progress, and the power of travel to connect and inspire fitness communities across and beyond Asean.
“Sports has always been a huge part of AirAsia’s DNA as we uphold our ‘Dare to Dream’ value. Since our inception, we have partnered with renowned global sporting platforms, from Asean football to the Southeast Asian (SEA) Games to Ultimate Fighting Championship (UFC), and our very own AirAsia RedRun which we introduced last year,” shared Amanda Woo, Chief Commercial Officer of AirAsia X. “Our partnership with HYROX comes at the right time, as fitness becomes a global lifestyle movement. With AirAsia’s network spanning over 130 destinations and AirAsia MOVE as a one-stop platform for flights and hotels, we can offer seamless travel experiences that bring people closer to the sports they love. Through this partnership with HYROX, we look forward to continuing our mission to bring communities together.”
“HYROX is more than a race, it is a lifestyle and sport built around community, consistency and shared ambition,” added Gary Wan, HYROX APAC Managing Director. “Partnering with AirAsia allows us to better support our athletes and fans by making travel across the region more accessible, while strengthening HYROX’s presence in key markets.”
Under the partnership, AirAsia and HYROX will launch a series of community-driven initiatives and on-ground activations beyond race day to engage the fitness community and highlight travel for active lifestyles. AirAsia is also teaming up with selected HYROX Training Club gyms in Osaka (Japan), Bangkok, Singapore, Hong Kong, Incheon (South Korea), and many more to stay close to the HYROX community. All participants registered for selected HYROX races partnered with AirAsia this year will also receive an exclusive 10% discount on flights within a designated period during their initial registration with HYROX, making it easier for them to focus on the race and enjoy the full experience.
For more information, visit here.
