G-SHOCK proudly announces the launch of its latest G-STEEL collection, the GBM-2100 series, as part of the next chapter in the bold “Tough Like You” campaign. This new phase, themed “Leading the Way,” redefines toughness not just as endurance, but as leadership and self-mastery.
Designed for young professionals who thrive under pressure and break through limits, the GBM-2100 watches represent a shift from surviving challenges to dominating them. It is a collection that reflects ambition, drive, and the power to lead with resilience and style.
“This launch is about transformation. The GBM-2100 represents that pivotal moment when pressure turns into progress,” said Tomoaki Nakamura, General Manager at G-SHOCK. “It’s a timepiece built for today’s generation – composed, capable, and confidently tough.”
The GBM-2100 models come in three standout colourways – blue, burgundy, and light yellow-gold – each featuring a refined metal bezel, durable bio-based resin band, and slim profile. With Bluetooth® connectivity, solar-powered technology, and 200-metre water resistance, this collection is engineered for both performance and presence.
Perfectly suited for the transition from the daily grind to after-hours pursuits, the GBM-2100 series combines G-SHOCK’s legendary toughness with modern, minimalist aesthetics.
The new G-STEEL GBM-2100 series will hit all G-SHOCK stores and online starting 5th September 2025. Each watch is priced at RM1,359, with three color options: the GBM-2100A-2B in bold blue, the GBM-2100A-4B in deep burgundy, and the GBM-2100A-8B in light yellow-gold.
