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G-SHOCK Goes Extra With Its New LIMITLESS Collection & We’re Here For It!

by Features Desk
May 13, 2025
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G-SHOCK has launched its new campaign, LIMITLESS – Built to Perform, Fit for All, showcasing the ultimate combination of durability, sustainability, and performance.

The campaign not only highlights the versatility and resilience of the G-SHOCK GD-010, GA-010 and utility watches, it also showcases the power of perseverance, inspiring wearers to push boundaries, defy limits, and embrace every adventure.

“At G-SHOCK, we believe that true strength goes beyond durability – it’s about the determination to overcome obstacles, and go past your limits” said Nakamura Tomoaki, General Manager of Casio Singapore, at G-SHOCK.

“This campaign reinforces our commitment to creating timepieces that not only perform under pressure but also fit seamlessly into every lifestyle.”

With a shock-resistant structure, the GD-010 and GA-010 are built to withstand the toughest conditions, making them the perfect companion for everything from your day-to-day tasks to pursuing your passions and enjoying your favourite hobbies.

Equipped with an impressive 10-year battery life, these watches offer long-lasting performance you can rely on for years to come.

In addition to their robust functionality, G-SHOCK is committed to sustainability. The GD-010 and GA-010 are crafted using bio-based resin, reducing the environmental impact without compromising on quality or durability.

This thoughtful design reflects G-SHOCK’s dedication to creating high-quality products that stand the test of time while making a positive impact on the planet.

From rugged outdoor expeditions to fast-paced urban life, the LIMITLESS campaign embodies the spirit of those who refuse to be defined by limits, and invites everyone to experience the power of G-SHOCK.

Audemars Piguet Is Red Hot For Blue With Its "Bleu Nuit, Nuage 50"

No matter who you are or what challenges you face, there’s a G-SHOCK watch designed for you.

The full range of utility watches is available in all G-SHOCK stores and CASIO’s online store in Malaysia. For more information, visit the official website: https://gshock.casio.com/my/limitless.

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