As one of the world’s biggest stars, BTS (방탄소년단) has several high-profile endorsements and ambassadorships, highlighting their star power and impact in marketing campaigns. Take, for example, the group’s eldest member Jin (진), whose endorsement deals have generated media exposure, valuing millions of dollars.
Jin’s presence is noticeable in various brands, from luxury to household. His “worldwide handsome” persona, paired with his down-to-earth and relatable personality, makes him a beloved pick for both global and domestic brands. Here’s a look at all the brands that Jin currently endorses:
FRED
Fresh off his military discharge in June 2024, Jin was appointed the first Global Brand Ambassador for French luxury jewellery brand, FRED. The brand spoke about the partnership, saying, “His radiant energy, artistic qualities, values and high standards constantly push him to excel, strongly resonating with those of our Maison and our founder Fred Samuel, with whom he shares an unwavering optimism and joie de vivre.” His most recent campaign for FRED, Catch The Sun, launched in Summer 2025.
Gucci
A couple of months after his partnership with FRED, it was announced that Jin is the new Global Brand Ambassador for the luxury fashion house Gucci. In the official statement, the brand wrote about Jin, saying, “His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honoured to share this journey with him.” The singer also sported Gucci ensembles during his “Run Seokjin” tour.
Alo Yoga
In October 2025, American athleticwear brand Alo Yoga also welcomed Jin to their family, announcing him as their Global Ambassador. The idol commented on the partnership, “Partnering with Alo feels like a natural fit because they encourage a lifestyle of wellness and creativity. It’s a perfect match for my journey.” Jin and Alo Yoga’s Spring 2025 campaign, “Wellness Begins with Self-Love,” also ties back to BTS’ endorsement of self-love and self-empowerment.
LANEIGE
Jin was appointed as the new Global Ambassador for South Korean skincare and beauty brand LANEIGE in September 2024. The singer expressed his excitement about the partnership, saying, “I am delighted to begin my first beauty modelling with LANEIGE. As a brand loved around the world, I look forward to presenting my best with LANEIGE, so please anticipate great things.” He also modelled for their latest cushion foundation, the Neo Cushion Mewy, which launched in August.
Ottogi Jin Ramen
In South Korea, a celebrity reaches “household name” level once they get a ramen endorsement deal. Having shared the same name as the iconic Ottogi Jin Ramen, it seemed appropriate that Jin was appointed as the Global Brand Ambassador for the instant ramen brand. The partnership began in March 2025, and soon after, Ottogi launched new packaging to highlight their ambassador. The new packaging also included collectable freebies featuring the singer, which increased interest amongst fans.
Dongwon Tuna
After releasing a song about tuna fishing, Jin came full circle by becoming the new face of Dongwon Tuna. The brand, regarded as South Korea’s most popular canned food brand, announced the singer’s ambassadorship in July 2025 with a fun campaign featuring his catchy “Super Tuna” track. Dongwon Tuna subsequently launched limited-edition cans with Jin’s face in twelve versions. Those who purchased the box set can also get five seal stickers featuring Jin and his signature.
BONUS: Dolby Atmos
While Jin isn’t an official ambassador for Dolby Atmos, the idol did partner with the spatial audio technology company for their global “Love More” brand campaign. The singer starred in the campaign’s commercial to celebrate the release of his single “I’ll Be There” in Dolby Atmos. Jin’s campaign also took centre stage at CES 2025, the world’s largest IT and electronics trade show held in Las Vegas. The partnership then extended to the release of his EP, “Echo”, which was also globally available in Dolby Atmos.
