Calvin Klein is back with a new campaign with BTS’s (방탄소년단) golden maknae, Jungkook (정국)! After teasing fans about their new collection, the apparel brand dropped some hot new visuals of their latest campaign with the K-pop idol.
The new campaign is for Calvin Klein’s latest collection, which is now available online and in stores. The ad spot features Jungkook riding a motorcycle while donning a ’90s-inspired, all-black denim look. There is also a video showing him riding through New York City to the 1997 Chemical Brothers’ hit, “Block Rockin’ Beats”. The rest of the photoshoot is just as hot, showing the 29-year-old posing in what appears to be a red bedroom.
In all the visuals, the idol flaunts pieces from the new collection, including a black matchbox tee and shearling-trimmed leather jacket. The collection also debuts the new CK Emblem print, which transforms the iconic Calvin Klein monogram into an all-over graphic pattern for jeans and trucker jackets. Of course, Jungkook also sported the CK underwear in some shots, showing off the brand’s recognisable logo waistband.
This is the idol’s first Calvin Klein campaign since completing his mandatory military enlistment. Jungkook spoke about the new launch, saying, “I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim.” The idol also spoke fondly about the photoshoot, saying, “The energy on Calvin Klein sets is always incredible, and this shoot was no exception. I am excited to see the campaign out in the world.”
Unsurprisingly, fans are loving the campaign visuals, especially the biker theme. On social media, many gushed about Jungkook’s ripped body and good looks. Some even reminisced about the singer’s previous collaborations with the brand, which also received a lot of attention globally. The BTS member first appeared in a Calvin Klein campaign in 2023, subsequently making appearances on the brand’s iconic billboards.
Calvin Klein will continue to roll out more visuals for their new campaign, so stay tuned to their social media for more of Jungkook. In the meantime, check out the campaign video below:
