Another festive season is upon us, and you know what that means… NEW FASHION DROPS! Yes, with Hari Raya just around the corner, it’s time for us to bring some new life into our wardrobes and give ourselves a fresh new look. From Longines to Coach, here are some of this week’s dope fashion drops:
Longines
The easiest way to spruce up your Raya look is with a memorable timepiece. The new LONGINES SPIRIT FLYBACK exemplifies the pioneering spirit that has driven the watchmaking brand since its earliest days, and is a fitting celebration of adventurers both past and present.
The Longines Spirit Flyback is equipped with cutting-edge technology. A new exclusive Longines calibre, resistant to magnetism and equipped with a silicon balance spring, drives this timepiece. A transparent case back reveals all the details of the calibre, including a personalised weight engraved with the globe representing the Longines Spirit collection and the name Longines Flyback. This new timepiece is also distinguished by its refined aesthetics and particularly meticulous finishes, which range between satin, matte, polished, and engraved details.
However, the additional Flyback function is what makes this timepiece unique, as with a simple press of a pusher, it instantly resets the chronograph’s direct-drive second hand, which immediately restarts timing from zero. A single press enables it to either stop, reset, or restart.
Unleash the pioneer within you now and take a look at the full Longines Spirit Collection here.
Dia Guild
If you haven’t heard about Dia Guild, you’re missing out. They’re a curated platform where you can discover and shop Southeast Asian brands, helping them develop the global recognition they deserve. The website includes a curated selection of up-and-coming Southeast Asian artisans and designers offering a unique perspective on contemporary fashion. From bold prints to avant-garde silhouettes, each brand has its own signature style and personal story that is sure to turn heads.
For 2023, they’re offering even more unique and authentic products to add to your Spring/Summer wardrobe. Some products include the Tenun Clutch by Pink Jambu, Ania Knot Earrings by TALEE Studio, Reversible Bucket Hat by FERN, and Rainbow Fan by Pubumésu.
Head on to Dia Guild’s website to take a look at everything they’ve got to offer in 2023.
SANDRO
SANDRO design studio revisits the CROSS print in contemporary absinthe and denim desires for their Spring/Summer 2023 collection. The CROSS print is reimagined in jacquard on casual or workwear pieces such as a jacket, pants, or denim bob. The cross pattern is used in discreet embroidery on tee shirts and polo shirts when it is not used as an all-over pattern. This motif can also be found in the leather goods collection, which includes sneakers, a small clutch and large tote bag in black embossed leather, and a fanny pack and backpack in navy and beige printed canvas.
Check out the full collection at SANDRO’s website.
PUMA
To make this year’s Hari Raya extra special, PUMA has unveiled their first ever Hari Raya collection in Southeast Asia as part of their Memori Aidilfitri campaign! Capturing the essence of this joyous occasion, the collection features versatile, ready-to-wear pieces for those who want to blend right into the season while standing out from the crowd.
Prioritising comfort without compromising style, the PUMA Hari Raya Collection features an array of modest yet fashionable pieces for both men and women. Loose and flowy silhouettes are the signature element of the collection, ensuring wearers step out in style and comfort throughout the Raya festivities.
The PUMA Hari Raya Collection is now available at all PUMA stores, with prices ranging from RM199 – RM399.
COACH
COACH has unveiled “In My Tabby”, a campaign that celebrates the defining moments that make us who we are, featuring the brand’s iconic silhouette, the Tabby Bag. The campaign features Lil Nas X, Camila Mendes, Kōki, and Wu JinYan. At the center of the story sits the Coach Tabby, a modern icon the house has reimagined for the next generation’s spirit of individualism, fluidity and courageous self-expression.
Part of a decisive shift integral to Coach’s broader vision of Expressive Luxury and its vision to evolve into a platform for the next generation’s self-expression, the campaign aims to create emotional relevance with its Generation Z and younger Millennial target audiences.
You can shop the Coach Tabby here.
Havaianas
Havaianas begins the season with an ode to Spring by launching their limited-edition Sakura 2023 collection. Echoing the brand’s vision of living a free life, the new collection aims to empower those wearing the designs to express their uniqueness and bloom in their own way.
The collection introduces three new beautiful designs – Slim Sakura, You St Tropez Sakura and Flash Urban Sakura – each fit for different occasions and personalities, allowing everyone to embrace their true self. Available in all participating stores across Asia Pacific, they will also be furnished with cherry blossom decorations to celebrate the union of the affective memory of Japan with Brazilians.
Watch the video here to feel inspired by three girls who bloom confidently and freely in their own way.
Monki
Fans of #Monkistyle can now look forward to their Eid collection, which is filled with joyful shades of blue, pink, lilac, and orange, with some always-stylish black added in. Filled with playful multi-colour prints and bold solid shades, each piece lets you put together glamourous combos and coords, all in true Monki style.
The limited edition features dresses, flowy trousers, shirts with stylish balloon sleeves, the best blazers, and long, comfy skirts. Several of the collection pieces also come in satin fabrics – they’re stylish comfort made for festive occasions.
The limited collection will be available from March 27th at Monki’s Malaysia stores and on Zalora.
Pomelo.
Celebrating 10 years of empowering South-East Asian women through designs inspired by the lifestyles of its Pomelo Girls, Pomelo’s new collaboration collection with Sretsis is centered on the theme ‘We are’, in variations of ‘We are Celebrating,’ ‘We are Exclusive,’ and more.
Sretsis | Pomelo features custom designed floral prints exclusive to this 14-piece collaboration. Each piece was crafted with sustainable materials, presents a dreamy combination of Sretsis’ signature dreamlike florals and bold prints reimagined by Pomelo on colorful silhouettes, in celebration of the fun-loving spirit of Pomelo Girls and Sretsis Women alike.
In conjunction with the collection’s launch, Pomelo will kick off its 10th anniversary celebrations online with special deals of up to 70% off, plus additional vouchers.
The Sretsis | Pomelo. collection will be available on the Pomelo App via iOS and Android, online at pomelofashion.com, and in-store at 1 Utama from March 22, 2023. Prices start at RM 119.90.
MS. READ
MS. READ pays homage to serenity this Lebaran Season with their new Santai Raya 2023 Collection! Featuring stylish, timeless cuts like the Baju Kurung, Baju Kurung Kedah, and Kaftan adorned with subtle modern detailing; perfect for an ensemble that is chic and sophisticated. Blue and green make up the collection’s core colours complemented with the splatters of soft pinks and serene neutrals to create a little hint of excitement, bold enough to stand out in a crowd this festive season.
Other versatile pieces like casual tops, skirts and wide leg pants have also been incorporated into the collection so you can enjoy wearing them beyond the festive season. Stylish hijabis can also check out their Raya 2023 Exclusive Scarf Collection featuring ornate floral designs to complement your Raya look.
Both collections are available at all MS. READ stores and online.
