Ever taken a glance at the festivities going around you at the malls? Every year, malls around KL go that extra mile to celebrate the festivities of each holiday – and with Hari Raya just around the corner, they’re not shying away from doing their take.
From the colours of kueh raya to the diversity of Islamic traditions in different countries, if you’re scouting for your next Baju Raya or stocking up for Iftar meal prep, don’t forget to check out these Raya campaigns at these malls to enjoy the festivities of Aidilfitri!
1. 1 Utama – Astana Aidilfitri
This year, 1 Utama takes you on an immersive journey through the arts and culture of the Islamic arts of Uzbekistan! Delve into the architecture of Registan Square that dons beautifully hanged cloths hanging from stall to stall, blue mosaic tiles and a mix of traditional motifs. Its main highlight is located at the Oval Concourse, the Astana Pavillion, featuring an array of stalls which bring about the environment of a market straight out from the Silk Road! Head over to 1 Utama Shopping Centre to experience the wonders of “Astana Aidilfitri”.
2. The Starling Mall – Senandung Raya
Immerse in the festive spirit of “Senandung Raya” at the Starling mall! From 5th March – 6th April 2025, immerse yourself in a vibrant celebration of traditions with dazzling decorations, exciting activities, and captivating performances at Level G, Concourse. Some of the performances include Cak Lempung Music and Raya Busking Free Craft Workshops by Mosaic Art Studio. Raya Sticker Colouring and Raya Clay Free craft workshops are also available for kids. Join the festivities at the Starling and let the “Senandung Raya” fill your heart with joy!
3. The Exchange TRX – A Luminous Raya
The Exchange TRX lights up this Raya season with its “A Luminous Raya”, from 7th March to 6th April 2025! Donning elegant colours of champagne and pink into their designs, enjoy the vibrant space inspired by modern Islamic architecture that blends modern elegance and tradition. As you enter, you are greeted with the warm illumination of luminous lanterns and intricate motifs. A dazzling light installation at the Central Exchange features an enchanting infinity mirror tunnel perfect for your best Raya OOTD!
Head over to TRX to enjoy their “A Luminous Raya” campaign today!
4. IOI Mall Damansara – Raya Bersama Ejen Ali
IOI Mall Damansara is celebrating Raya with an exciting “Ejen Ali” Raya Campaign, bringing a thrilling blend of adventure and festive cheer. Inspired by the popular animated series, the mall has been transformed into a vibrant world of “Ejen Ali”, featuring eye-catching decorations, interactive experiences, and exclusive merchandise. Shoppers can immerse themselves in the world of MATA while enjoying special promotions and rewards throughout the campaign.
5. Sunway Putra Mall – EIDisi Manis
Sunway Malls unveiled its highly-anticipated Raya campaign, “EIDisi Manis”, with a spectacular event celebrating Malaysians’ love for sweet delicacies and the joy of indulgence. Set against a larger-than-life backdrop inspired by traditional kuih-muih (Malay sweet treats), the event enchanted guests with vibrant colours and a heartfelt tribute to joy, reflection, and togetherness.
6. Sunway Pyramid – EIDisi Manis
This Raya, Sunway Pyramid’s “EIDisi Manis” brings a festive celebration inspired by Malaysia’s love for kuih-muih. In support of the local art scene, Sunway Malls has collaborated with thatDania, a talented Malaysian illustrator and animator known for her bold use of colours and witty, nostalgic themes, to add a creative, whimsical touch to the celebration.
Head over to Sunway Pyramid so your sweetest Raya memories can come to life. Whether it’s through buka puasa sessions, shopping, playing nostalgic games or giving back, there’s something for everyone in this unforgettable celebration of togetherness. Join them from now to 6th April and experience Raya like never before.
7. MyTOWN – Weaves of Gratitude
MyTOWN’s “Weaves of Gratitude” has transformed the mall into a nostalgic kampung wonderland. A recreated traditional house features intricate patchwork that triggers childhood memories. Four new Tadaland characters – Hoola, Nico, Pierre, and Roro – are creating quite the buzz with their meet-and-greets, with kids lining up eagerly while parents sneak in selfies.
The collaboration with Komuniti Tukang Jahit stands out, with single mothers and B40 women crafting beautiful patchwork items for the mall’s redemption programme. As MyTOWN celebrates its 8th anniversary with 98% occupancy, new tenants like Uncle Roger are drawing crowds. With DIY workshops and a blend of tradition, community support, and retail therapy, MyTOWN has created a Raya celebration that’s both meaningful and entertaining.
8. Moroccon-Inspired Suria KLCC
Immerse yourself in the regal atmospheres of the Morroccan-inspired Raya decorations at Suria KLCC starting from 7th March to 13th April 2025. Bask in the royal blue and gleaming golds of the centre court featuring an exquisite enclosed dome adorned with exquisite interactive projections. Moroccan lanterns illuminate the space while traditional grand arches evoke the atmosphere of a palace courtyard. Make your way to Suria KLCC today to check out the impressive Moroccan decor today!
9. Pavilion Kuala Lumpur – Budaya Raya
Pavilion KL transformed its Centre Court into a breathtaking homage to Malaysia’s rich heritage for the launch of its Raya campaign, “Budaya Raya”. The theme honours the traditions that define Malaysia’s multicultural identity, reflecting the nation’s diverse yet harmonious spirit. One of the highlights of the launch ceremony was a special performance by the one and only Biduanita Negara, Dato Sri Siti Nurhaliza!
Adding a special touch to the festivities, the “Steps of Legacy” showcase at the Spanish Steps offers a stunning tribute to Malaysia’s No.1 singer. This one-of-a-kind exhibition takes visitors on a journey through her illustrious career, highlighting iconic moments, while revealing her personal Raya memories of family, gratitude, and tradition.
10. The Curve – Beraya di Kota Raya
The Curve is embracing the festive spirit with its “Beraya di Kota Raya” campaign, bringing the charm of a city celebration to life. The mall has been beautifully transformed into a nostalgic urban Raya setting, complete with intricate decorations, vibrant lights, and a cosy village ambience. A charming pink minibus takes centre stage, adding a whimsical touch to the festivities and serving as the perfect backdrop for memorable photos. Shoppers can enjoy an array of exclusive promotions, exciting rewards, and special performances that capture the essence of Hari Raya in the city.
11. KL East Mall – Jalinan Tradisi
KL East Mall, welcomes the festive season with Jalinan Tradisi, a vibrant celebration of heritage, unity, and timeless traditions. Inspired by the warmth of kampung life, visitors can immerse themselves in a festive atmosphere adorned with intricate batik motifs, woven ketupat decorations, and classic wooden structures, evoking a deep sense of nostalgia and togetherness.
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12. SkyAvenue Resorts World Genting – Jom Raya Kaw Kaw
Drawing inspiration from the wondrous beauty and uniqueness of batik, the resort’s iconic Kimhua Atrium is sumptuously captivating with over-hanging, intricately designed lamps and fairy lights- enveloped crescents. Effusive, colourful blooms, butterflies, traditional kites and super-sized hibiscuses imprinted with batik fringe a stunning batik arch. Flanking the stage are six Instagrammable photo booths depicting Malay culture and tradition. The enchanting entertainment hub above the clouds is ushering Eid festivities with splendorous décor, engaging performances and a plethora of promotions to make it ultra memorable! Jom Raya at the peak!
Alyssa, Nakhla and Justin contributed to this article
