Formula 1 season is about to get even louder! STING Energy Boosts is bringing the excitement of racing closer to Malaysian fans with its new “F1 Sounds Like STING” campaign, featuring interactive games, music, limited-edition packs and a chance to win tickets to the Grand Prix.
As an Official Partner of Formula 1, PepsiCo’s STING is launching its first major F1 campaign in Malaysia, with more activities planned across Malaysia and Singapore. From shouting your loudest “STINGGGGGG” to dancing along to an Alan Walker track, the brand is giving fans plenty of ways to get into the racing spirit before heading to Sepang International Circuit.
Shout, Dance And Get Into The Racing Spirit
STING’s “F1 Sounds Like STING” campaign is all about bringing the sounds, speed and excitement of Formula 1 to life through a series of interactive activities.
Fans can put their voices to the test with the Sting Speed Rush Game, where they can power a virtual race car by shouting their loudest “STINGGGG!”
For those who prefer dancing over shouting, there will also be an interactive dance challenge featuring “The Sting Within Me,” STING’s F1-Inspired anthem created with global DJ and producer Alan Walker.
Visitors can also take photos at the STING race-inspired photo experience and enjoy product sampling throughout the activations.
Want to Watch Formula 1? Your Voice Could Win You a Ticket!
Here’s something for fans hoping to experience their action at Sepang International Circuit.
Beginning 30th September, STING is teaming up with ERA FM for the “Loudest STINGGGGGG!” challenge, giving Malaysians the chance to win tickets to the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2026 in Malaysia.
The challenge is simple: put your lung power to the test and see how long you can shout “STINGGGGGG”.
It’s one way to turn your excitement for racing into a chance to experience the Grand Prix in person.
Jennifer Lee, Head of Marketing for Malaysia and Singapore at PepsiCo, shared that the campaign was designed around the sounds, speed, and spontaneous moments that fans loved about race weekend.
Through its games and challenges, STING hopes to build excitement before fans even arrive at the circuit and keep the racing spirit going throughout the season.
STING Is Bringing The Energy To Sepang And Singapore
The celebrations will continue at Sepang International Circuit, where STING will have an on-ground presence throughout the Grand Prix weekend.
Racegoers will be able to enjoy and purchase STING alongside other PepsiCo brands across the circuit, with food and beverage partners serving PepsiCo products throughout the event.
According to Joy Goh, Head of Franchise for Malaysia and Singapore at PepsiCo, the brand is working closely with food and beverage partners and vendors to make its product easily available to fans during race weekend.
The partnership also extends to Singapore, where STING will have official pouring rights as part of its Formula 1 partnership.
Fans across both countries can look forward to the wider campaign, including limited-edition F1 packs and Alan Walker’s F1-Inspired anthem, The Sting Within Me.
More Race-Season Surprises Are On The Way
STING’s activities in Malaysia and Singapore are part of PepsiCo’s multi-year global partnership with Formula 1, bringing the brand’s international motorsport campaign to local racing fans.
With interactive games, music, photo opportunities and the chance to win Grand Prix tickets, STING is making sure the excitement goes beyond race day.
More details about it’s upcoming F1 activities in Malaysia and Singapore will be announced throughout the racing season. Fans can follow STING Malaysia on Instagram and Facebook for the latest updates.
