For anyone who has ever needed a moment to pause, recharge, and get back into the race, KitKat® is turning its iconic “Have a Break” philosophy into a full throttle experience. The chocolate brand is officially bringing its global partnership with Formula 1® to Malaysia, giving local fans a taste of the world’s biggest motorsport spectacle through immersive roadshows, limited edition products, interactive challenges, and the chance to win exclusive prizes, including an all inclusive trip to the Formula 1 Singapore Airlines Singapore Grand Prix 2026.
The collaboration arrives as Kitkat® celebrates its 90th anniversary alongside Formula 1®’s 75th anniversary, bringing together two global icons built around the same idea: the importance of a well deserved break.
In Formula 1® the pit stop is where precision, teamwork, and strategy come together in just a few seconds. For Kitkat®, it represents the perfect reminder that even in the middle of life’s fastest moments, everyone deserves time to reset before getting back on track. “Formula 1® has grown into one of the most compelling cultural phenomena of our time, attracting a new generation of fans across Malaysia and the region. Bringing this partnership to life locally is a natural extension of KitKat®’s purpose, to remind people to pause, recharge, and savour the moment,” said Juan Aranols, CEO of Nestlé Malaysia.
Experience The Thrill Of F1 Without Leaving Malaysia
To celebrate the launch, KitKat® is bringing the excitement of the racing grid closer to Malaysian fans through a series of consumer roadshows across Klang Valley.
Visitors will be able to step into the world of Formula 1® with racing simulators that recreate the adrenaline of being behind the wheel, while also taking part in exclusive activities and collecting limited-edition KitKat® F1® merchandise.
Whether you’re a longtime motorsport follower or someone discovering the excitement of F1® for the first time, the activation offers fans a chance to experience the sport beyond the screen.
Your KitKat® Purchase Could Take You To Singapore Grand Prix 2026
The excitement does not stop at the roadshows. Malaysians who purchase participating KitKat® products can enter the nationwide contest for a chance to win over 1,000 prizes throughout the 12-week campaign period.
All it takes is purchasing a minimum of RM10 worth of participating KitKat® products and uploading the receipt through the contest microsite or WhatsApp.
The grand prize winner will receive an unforgettable Formula 1 Singapore Airlines Singapore Grand Prix 2026 experience for two, including race access, a five-star hotel stay in Singapore, and the chance to witness the Marina Bay street circuit come alive.
Five first prize winners will also receive pairs of 3-Day Pit Grandstand tickets to experience
the race weekend up close.
Collect The Limited-Edition KitKat® F1® Chocolates
Fans can also get their hands on the exclusive limited edition KitKat® F1® chocolate range, available nationwide at hypermarkets, supermarkets, convenience stores and online through the KitKat Official Store on Shopee and Lazada.
Created in 1935, KitKat® has grown from a simple chocolate wafer into one of the world’s most recognisable confectionery brands. Today, the Malaysian-made chocolate continues to be produced at Nestlé’s Halal-certified facility in Chembong, Negeri Sembilan, and enjoyed by fans around the world.
With Formula 1 bringing speed, spectacle and strategy to millions of fans globally, KitKat® is inviting Malaysians to take their own pit stop, and maybe even find themselves racing towards an unforgettable experience.
