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Home News Announcements

The Cadbury Dairy Milk Taxi Wants To Pick You Up!

by Lainey
March 20, 2013
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Malaysians will be pleasantly surprised today when the country’s #1 chocolate brand, Cadbury Dairy Milk, treats them to a “magical” ride in the Cadbury Dairy Milk Taxi in celebration of World Happiness Day as observed by the United Nations.

Decked in purple and white candy stripes and magical gold accents, The Cadbury Dairy Milk Taxi will be dashing around Klang Valley picking up and dropping off busy city dwellers within its route – for free. Yes, that means it could be picking you up randomly, if you’re lucky enough to spot it!

Cadbury World Happiness Day Cadbury Dairy Milk Taxi (2)

No ordinary cab, the Cadbury Dairy Milk Taxi is aimed to evoke the most joyful feelings in Malaysians and to amplify that positive mood on the meaningful day.

On the inside of the unique taxi, passengers will not only be able to savour the taste of Cadbury Dairy Milk chocolates but passengers will be enveloped in the sweet scent of chocolate wafting through the air, stirring happy and sweet memories.

Cadbury World Happiness Day Cadbury Dairy Milk Taxi (6)

The Cadbury Dairy Milk Taxi will be whizzing around central Kuala Lumpur on 20th March (Wednesday) from 8:30am till 8:30pm. If you were one of the lucky one to have gotten the chance to ride in the Cadbury Dairy Milk Taxi, remember to share your experience on their Facebook page!

Alternatively, you could also tweet @CadburyMY and hashtag your tweets with #worldhappinessdayMY.

Cadbury World Happiness Day Cadbury Dairy Milk Taxi (4)

Note: World Happiness Day is observed by the United Nations on 20th March annually since 2012. It’s an effort by the United Nations to promote happiness and to achieve a universal goal and aspirations to improve the lives of people around the world. In the United Nation’s World Happiness Report, Malaysia was placed second most happy nation in Southeast Asia.

Cadbury Malaysia
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