Colouring your hair can be an exciting experience, but it does come with risks. The bleaching process, in particular, can be harmful and may lead to various negative effects if not done correctly. This is why K-pop fans often express concern for their idols, as many of them change hair colour with every comeback.
Even if you stick to one hair colour, the process of touching up your roots still carries some risk. Unfortunately for South Korean DJ Hwang So-hee (황소희), aka DJ SODA, her recent hair treatment didn’t turn out as well as she had hoped.
Earlier this week, DJ SODA posted about her recent visit to her regular hair salon to dye her hair blonde for the first time in 3 years. It was meant to be a surprise for her fans, but unfortunately, things took a turn for the worse when the salon accidentally left the bleach on for too long. “My hair was originally thick, full, and in healthy condition thanks to a 3-year break from bleaching and consistent care. But they left the bleach on for too long, and my hair melted from the roots. In the end, I had to shave the entire back and sides of my head,” she said.
The musician went on to explain that the damage was so severe, she could no longer hide it when attending events and shows. She felt devastated as her hair continued to fall out in large handfuls every day, to the point where she had trouble sleeping for two weeks. “I cried every day. It’s really hard for me to look in the mirror. When I see videos fans took of me, I feel even more heartbroken,” she added. Unfortunately, due to the extent of the damage, she was unable to get hair extensions to cover the bald spots and could only use what’s left of her natural hair to conceal them.
After sharing the news with her fans, many reportedly began protesting outside the hair salon. This led the management to contact DJ SODA in an attempt at damage control. However, rather than offering an apology, the company demanded that she take down the post. “I received a message directed at my manager saying, ‘I will give you 5 million won if you write a settlement agreement and take down the post.’ [I want to make it clear that], even if I were offered a fortune, it cannot change my appearance now or undo the pain caused by this,” she said in a follow-up post.
DJ Soda explained that the salon had offered to provide a list of hospitals (under their supervision) where she could receive hair treatment. However, despite repeated reminders, they failed to follow through on their promise. She did not disclose whether she plans to take legal action, but if her claims are true, the salon could be in serious trouble for damaging the hair of a public figure.
Read her original statement here:
The follow-up post:
