Friday, September 26, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Eyewear

Culture-Shaking Collab Drops As Travis Scott Joins Oakley As Chief Visionary

by Features Desk
July 21, 2025
11
SHARES
Share on FacebookShare on Whatsapp

This gives us life! After years of Travis Scott fuelling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner and reimagine eyewear, apparel, and more.

Oakley has officially named Travis Scott as their first-ever Chief Visionary, announcing a multi-year partnership that will reimagine the brand’s creative future. Travis Scott and his Cactus Jack team will work closely with Oakley to push the boundaries of design, innovation, and cultural impact to new heights.

Oakley Meta glasses campaign Credits: Oakley

Throughout recent years, Travis Scott has been a huge driving force on Oakley’s cultural renaissance, integrating the brand’s signature eyewear and iconic logo into his post-apocalyptic tour wardrobe, helping shape its resurgence through organic connections and creative alignment. His arrival as Chief Visionary marks a new chapter in Oakley’s 50-year legacy of making the unconventional feel inevitable.

“Today marks a bold new chapter in Oakley’s history as we proudly welcome Travis Scott as our Chief Visionary – a title that speaks to creativity, belief, and purpose, to forge something that’s not only different – it’s defining,” said Caio Amato, Global President of Oakley

The partnership will see Travis Scott and his Cactus Jack creative team working together with Oakley’s team to create new campaigns, reimagine Oakley’s classic catalogue of styles, and offer perspective on Oakley’s future eyewear and apparel, featuring some of Travis’ on-stage tour favourites.

The two parties will also create totally new eyewear styles together and introduce collaborative apparel through Travis Scott’s Cactus Jack brand lens.

You'll Never Go Back With Ray-Ban x A$AP Rocky's Blacked Out Collection!

“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” said Travis Scott, Oakley Chief Visionary.

“Oakley’s design game is next level, and I had to be part of that. We’re building something that blends legacy with the future – this is just the beginning.”

To celebrate the launch of the partnership, three Day Zero items have been made available on shop.travisscott.com.

Riffing on classic sunglass shop marketing materials, the limited drop includes a 3-poster pack and two apparel pieces offering an early glimpse into what’s to come.

Stay tuned for more: @travisscott // @oakley // shop on Oakley.com.

cactus jack x oakleyeyewearoakleyOakley Chief VisionarysunglassessunniesTravis Scotttravis scott eyewear 2025Travis Scott x Oakley
https://lomp.at/5etvu
Share4SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

SOURCE: HBO MAX
Streams

“IT: Welcome To Derry” Debuts Official Trailer & Key Art Ahead Of October Premiere

by Adleena
September 25, 2025

We’re getting close to the premiere of one of 2025’s highly anticipated series! Ahead of its debut, HBO and Warner...

Read more
SOURCE: INSTAGRAM (@airsupplymusic)
Celebrity

Rock Duo Air Supply Cancels Kuching Concert On Day Of Show; Organiser Promises Full Refunds

Concert cancellations aren’t uncommon, but fans are typically given a few days or even weeks’ notice about the cancellation. Sadly,...

Read more
by Adleena
September 25, 2025
Source: Hulu
Streams

“Alien: Earth” Finale Breakdown: Is Wendy The New Queen of The “Alien” Franchise?

The first season of Noah Hawley's "Alien: Earth" has finally reached its explosive conclusion, and we are reeling from the...

Read more
by Johanan Prime
September 25, 2025
Streams

Three Wishes & One Deadly Bet As Netflix’s New K-Drama “Genie Make a Wish” Drops Main Trailer

Netflix has just released the highly anticipated main trailer for "Genie Make a Wish," the new fantasy romantic comedy starring...

Read more
by Dean Zaini
September 24, 2025
Source: Marvel Television
Streams

“Marvel Zombies”: Full Episode Breakdown, Survivors, and Season 2 Hints

The Marvel Cinematic Universe has always been about hope. Heroes rising to impossible challenges, teams uniting against unbeatable odds, the...

Read more
by Johanan Prime
September 24, 2025
Source: Twitter/deantheofficial
Concerts

Is Singer DEAN Joining You.Will.Knovv’s KL Concert This October?

A couple of months ago, it was officially announced that Korean label You.Will.Knovv (유윌노우) would be performing in Malaysia later...

Read more
by Afiq Amin
September 24, 2025
SOURCE: FACEBOOK (StarPlanet 星艺娱乐)
Concerts

Alam Tam To Hold Concert In KL This November; Seating Plan Unveiled

Alan Tam (谭咏麟) is widely regarded as a legend in Cantopop, performing for over four decades and releasing over 100...

Read more
by Adleena
September 24, 2025
SOURCE: NETFLIX
Streams

“Ratu Ratu Queens: The Series”: 3 Reasons Why You’ll Love Netflix’s Indonesian Dramedy

If you’re looking for a lighthearted and touching dramedy series to check out, then let us introduce you to “Ratu...

Read more
by Adleena
September 23, 2025
Load More


TOP STORIES TODAY

  1. 1

    Videos Of Late Actor Yu Menglong Sending Distress Signal Resurfaces Amid Allegations About Death

  2. 2

    (Video) Starbucks Malaysia Issues Statement About Viral Incident At KLIA2 Branch

  3. 3

    Police Address Rumours Of Suicide In Genting Involving 2 Women

  4. 4

    (Video) “Counting The Days, 9 More To Go”: Bella Astillah’s Post Sparks Marriage Rumours

  5. 5

    “Marvel Zombies”: Full Episode Breakdown, Survivors, and Season 2 Hints

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.