Coway is in the business of positively impacting the lives of Malaysians – and the brand’s efforts continue with its latest campaign, Rest with Coway.
Coway Malaysia aims to create for its consumers a holistic and restful environment by fostering a more restful way of life. For a preview of the Rest with Coway campaign, the brand recently organized a media pampering event at the serene Escape Bali in Subang Jaya to allow invitees to de-stress, unwind and discover the secrets to achieving restful sleep for better nights.
Ryan Jung, Head of Marketing & Education Division of Coway Malaysia said: “At Coway, we believe that true well-being begins with restfulness and having quality, good night’s sleep. Our campaign, Rest with Coway, is a reflection of our commitment to the well-being of Malaysians. We understand the challenges of modern life, and how it can impact our ability to rest and rejuvenate.”
Through their product offerings such as massage chairs, mattresses, and air conditioners, Coway aims to provide a sanctuary of comfort and tranquility in every Malaysian home. Coway wants to be a partner in the journey to better sleep and enhanced well-being for everyone, and they believe that by investing in quality rest, they can empower Malaysians to face each day with vitality and vigor.
To anchor the campaign, Coway conducted a survey to uncover the patterns of rest among Malaysians as well as the key factors that influence their sleeping routine at night. The findings from the survey unveiled interesting insights, including:
- 78% of Malaysians are not well rested
- 63% of Malaysians sleep deeper with air conditioning
- 62% of Malaysians fall asleep faster with a relaxed body
- 79% of Malaysians are in need of a more comfortable bed
With the results in mind, Coway decided to collaborate with a panel of distinguished experts to provide comprehensive guidance on understanding the concept of restfulness and cultivating improved sleep habits. This collaborative effort aims to empower Malaysians with valuable insights and practical strategies to achieve a state of restfulness, thereby promoting better quality sleep at night. The experts were on hand at the media event and shared their thoughts:
Celeste Lau, a dietitian, emphasized the importance of including magnesium-rich foods in our diet. To enhance your sleep quality, consider incorporating sources of magnesium like walnuts, almonds, flaxseeds, salmon, and mackerel into your meals. She said it is recommended to consume between 100-350mg of magnesium daily for optimal sleep support. Additionally, refrain from consuming a heavy meal in the evening, it is recommended to have dinner 2-3 hours prior to your bedtime.
Michelle Chong, a clinical psychologist, shared that restfulness is not merely the absence of activity; it is a deliberate act of nurturing ourselves — physically, mentally, and emotionally. It is characterized by a feeling of peacefulness and contentment, often accompanied by a sense of relief from stress, worries, tension, or fatigue. Mentally, restfulness means quieting the mind, letting go of worries, and embracing a sense of mental stillness. Learn to embrace mindfulness and relaxation techniques. Mindfulness, at its essence, entails grounding oneself in the present moment. This heightened awareness allows us to detach from worries about the past and anxieties regarding the future. By anchoring our attention to the present, mindfulness fosters a sense of presence that can alleviate stress and enhance our awareness of immediate experiences. Deep breathing exercises and progressive muscle relaxation (PMR) provide methods to heighten our body awareness and release muscle tension, focusing on achieving a state of ‘physical rest’. Following this, prioritizing relaxation techniques that calm the mind before bedtime becomes important. Activities like mindfulness meditation and journaling can effectively declutter the mind and reduce stress hormones, creating a more seamless transition into sleep.
Dr Nurul Yaqeen, a Consultant Respiratory, Sleep & Internal Medicine Physician, advised against using your bed as an office to answer calls, respond to emails and a place to watch television. The bed needs to be a stimulus for sleeping, not for wakefulness. Reserve your bed for sleep and remove electronic devices, such as televisions, computers, and smartphones, from the bedroom. Try to start a sleep ritual as rituals help signal the body and mind that it is time to sleep. Drink a glass of warm milk, take a bath or listen to calming music to unwind before bed. There is also the 10-3-2-1 method to help you rest better at night which is no caffeine 10 hours before bed, no food or alcohol 3 hours before bed, no work 2 hours before bed and no screen time 1 hour before bed.” In addition, the layout and decor of your bedroom can significantly influence the quality of your rest at night.
Effendy Nadzri, an interior designer, said he believes the ideal sleeping environment is a dark, quiet, cool, and comfortable room. “Keep your room cool at night. The ideal temperature in the bedroom should be between 20-23 degrees Celsius and running the air conditioner at night signals to your body that it is time for sleep. Setting the perfect ambience is also crucial for a restful sleep and this requires the perfect lighting such as dimmable or mood lighting which can help enhance the bedroom space and create the desired mood for a restful evening before you retire to sleep. During the night when it is dark and cooler, our brain produces another hormone called melatonin to induce feelings of sleepiness and relaxation, hence the rule is, the darker the room, the better the sleep. You may want to have aromatherapy or essential oils that can help you relax at night.
With the core objective of promoting a holistic approach to well-being, the Rest with Coway campaign aims to empower individuals to prioritise their rest, health and happiness in their daily lives. Coway believes that everyone deserves a space where they can truly rest, and is committed to helping everyone achieve it.
