Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We flew COACH into a night of epic bougie-ness, dined with a dragon at Burger King and MUCH, MUCH more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
COACH The Exchange TRX Store Opening With Yugyeom & Nanon
In celebration of the official opening of its new concept store at The Exchange TRX mall, COACH hosted a star-studded event with celebrity guests and friends of the brand – and we were there to witness it all! Leading the charge of VIPs were guests of honour, South Korean singer, songwriter and dancer Yugyeom; and Thai television actor, singer and model, Nanon.
The opening event was officiated with a ribbon-cutting ceremony by General Manager of Tapestry SEA & Oceania Campbell O’Shea, Project Director for The Exchange TRX and Head of Retail for Lendlease Malaysia Mitch Wilson, Yugyeom, Nanon and local celebrity Daiyan Trisha. After the opening ceremony, we ended the eventful night at the after-party held at the Tipsy Flamingo.
The new concept store at The Exchange TRX mall captures COACH’s vision to merge its iconic visual language with the expressive spirit of today’s generation to create an innovative retail experience spotlighting limited-edition collections and collaborations. In addition to the house’s seasonal releases, the concept store will feature bags, small leather goods, accessories, ready-to-wear and footwear. Customers can now visit the store on the Ground Floor (G.87.0, G.88.0 & G.89.0) of The Exchange TRX. Watch what went down during the launch:
Watch Hype’s Exclusive Reel:
Burger King Celebrates CNY With New Menu
Burger King is ringing in the Year of The Dragon with the launch of its newest limited-time offer, the Lucky Your Way set meals. We were invited to the Burger King Shah Alam outlet recently to witness and try out the new Lucky Your Way set meals, which feature an exclusive menu inspired by Chinese New Year, meticulously crafted to capture the essence of the season. Our personal favourite? The Lucky Tendergrill!
Customers will also get the chance to win some very special prizes if they participate in games from now till 11th March! So what are you waiting for? Head out to your nearest Burger King outlet today! Check out what we witnessed at the launch event:
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Truefitt & Hill Launch At Seibu The Exchange TRX
Truefitt & Hill, the world’s oldest barbershop as certified by the Guinness Book of World Records, opened its fifth Malaysian outlet in the first and largest luxury Japanese department store – Seibu at The Exchange TRX.
From the Traditional Hot Towel Shave to The Royal Haircut and grooming treatments, the new Truefitt & Hill outlet offers a comprehensive range of services to cater to the diverse grooming needs of its discerning clientele – and we got firsthand experience of some of their services. They were magnificent! Here’s what went down:
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Rollti Flagship Outlet Launch
Homegrown brand Rollti proudly achieved a milestone recently, when they officially opened their new flagship outlet at Nu Sentral. We were present at the momentous event, which featured a lively lion dance alongside a traditional outlet blessing, and an official ribbon-cutting ceremony.
Rollti also excitedly announced their newly appointed ambassador, renowned celebrity Amber Chia, who brought much cheer to the occasion.
Watch Hype’s Exclusive Reel:
Magic: The Gathering – Murders At Karlov Manor Pre-Release
Explore the scene, search for clues, and find the murderer! We were invited to Hush The Theatre KL for a one-of-a-kind event filled with mystery, deception, and slimes? This was the pre-release event for Magic: The Gathering’s latest set: Murders at Karlov Manor. Much like before, these latest cards are highly sought after and the following event was their global release.
However, before we started cracking some packs, we were given a taste of what it feels like to be a detective as a murder occurred at the venue (not really). A cast of actors produced an elaborate icebreaker, where one of them was killed, and the only suspects were those left alive. Guests were given tools and cards in order to interrogate the remaining suspects and hopefully catch the murderer.
Once the killer was caught, players were given the chance to sample the latest card, fresh off the printer, before anyone else – and start constructing their decks and duking it out with their opponents. From there, players created armies – from the aforementioned slimes to detectives and killers – and to say the experience was “killer” would be a gross understatement. Check out all the fun we had:
Watch Hype’s Exclusive Reel:
