The long-anticipated auction of luxury items belonging to flamboyant entrepreneur Dato’ Seri Vida, finally took place yesterday, 30th October (Thursday). The event, held at her lavish residence in Ipoh, saw 727 of her personal belongings sold off for a total of RM1 million.
According to Berita Harian, the auction began at 10:30am and concluded around 1:40pm. Licensed auctioneer S. Punithawathi confirmed that although two bidders initially registered, one later withdrew after finding the reserve price unsuitable. The remaining bidder, entrepreneur Norzamri Abdullah, successfully acquired all listed items for RM1 million.

Among the items auctioned were three luxury vehicles, a Toyota Vellfire, a Toyota Grand Hi-Ace and a BMW X7. Along with an extensive array of household furnishings such as sofas, dining tables, cabinets, vanities, and coffee tables. Electrical appliances, including air conditioners, refrigerators, water filters, ovens and gaming consoles, were also on the list, in addition to decorative items like vases and various interior accessories.
The auction was attended by the plaintiff in the case, subcontractor Mohamad Taufik Kamarul Bari, and his lawyer, Samir Zainal Zainal. Dato’ Seri Vida and her family, however, were absent and represented only by legal counsel. The auction had been delayed since December 2024 after creditor AH Design Communication Sdn. Bhd. took legal action against the entrepreneur for failing to settle outstanding payments owed to the company.

Following the news, the entrepreneur’s daughter, Cik B, took to social media to defend her mother against widespread speculation that the family had fallen into financial ruin. In a live broadcast, she called on the public to refrain from making hurtful remarks about her mother’s situation.
“It’s not right to say we’re poor or have no money. My mum is strong. She’s been a single mother working hard all her life. People can say whatever they want, but she always stands on her own two feet,” said the young entrepreneur and influencer.
Cik B went on to explain that the legal dispute stemmed from an unfinished studio construction project dating back to 2018, involving both the main contractor and subcontractors who allegedly failed to fulfil their obligations despite receiving millions in payment. “My mum paid the main contractor, but the main contractor didn’t pay the subcontractor. She already paid RM6 million, and she bought the building for RM19 million,” she revealed.
She added that her mother had been repeatedly taken advantage of by those around her, including friends and staff, during her rise to success. “So many people used her kindness. I feel sorry for my mum. She’s been through a lot emotionally and financially. My mum isn’t asking for sympathy. She just wants to move forward. People can fall, but that doesn’t mean they’re defeated,” she concluded.
Sources: Astro Awani, Kosmo Digital
 
 








