Product collaborations are common, whether between two brands or with creators. Partnerships are one way to increase interaction between fans of both names, especially if the product release is unexpected and both fanbases are huge! In addition to gaining more attention to the popular brand itself, they also create an opportunity to shine more light on lesser-known artists, giving them their potential breakthroughs.
If you’re an avid online media consumer, you’ve probably encountered CASETiFY, a well-liked phone case brand. Well, SEVENTEEN (세븐틴), one of K-pop’s most popular boy groups, recently collaborated with CASETiFY to celebrate the release of their 12th mini album, “SPILL THE FEELS”! Let’s check out the wide range of phone accessories!
The Hong Kong-based brand started releasing its products in 2011 and quickly gained positive attention for being one of the first companies to offer customisable phone cases. Since then, it has expanded to cover other products like screen protectors and device chargers, which makes it the one-stop shop for cute device accessories.
Both sides decided to concentrate on the album’s artwork for the primary design of the SEVENTEEN “SPILL THE FEELS” collaboration. Nonetheless, you may select from more than ten distinct designs, each of which offers a different form of protection and is composed of a different case type, such as an impact or bounce case. The product lineup also include protective cases for AirPods and MagSafe-compatible phone wallets so CARATs (SEVENTEEN fans) can complete their collection.
These phone cases and accessories are priced at RM129 – RM589 and are currently only available for phone models belonging to the iPhone, Samsung Galaxy S and Z, and Google Pixel series. Feel free to check them out for yourself here!
May contributed to this article.
