BLACKPINK (블랙핑크) member Jennie (제니) once again proves her it-girl status with another highly anticipated collaboration with Beats. The global superstar will launch her first limited-edition Beats headphones to celebrate her debut solo album.
Last week, Beats teased a collaboration with the “Like Jennie” singer through their social media pages. On 2nd September 2025 (Tuesday), the consumer audio product company unveiled the first look at the Beats Solo 4 – Jennie Special Edition headphones, created in partnership with Jennie. The headphone is set to launch on 5th September 2025 (Friday) through Apple.com and selected Apple Stores worldwide.
The limited edition headphones pay homage to Jennie’s debut solo album, “RUBY”. The headphones feature a striking matte red design, with “R” and “J” details. The UltraPlush ear cushions are adorned with symbols inspired by Jennie, and the attachable ribbon bow also features “R” and “J” details. The headphones also come with a special-edition red carrying case with the Beats and Jennie logo.
The K-pop star spoke about the collaboration, saying, “Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special. I’m excited for people to experience my music in a new way through these headphones.” Jennie first partnered with Beats in 2024 for the Beats Solo Buds. The campaign went viral on social media and became one of the brand’s top-performing ads.
The Beats Solo 4 – Jennie Special Edition headphones retail for US$199.99 (RM899 in Malaysia). To celebrate the launch, Apple Stores in Los Angeles (The Grove), New York (Fifth Avenue), Shanghai (Jing’an), Tokyo (Omotesando) and Seoul (Myeongdong) will host in-store experiences where fans can listen to Jennie’s specially curated playlist in Spatial Audio and be the first to check out the headphones.
Will you be copping these limited-edition Beats x Jennie headphones?
