BR-X5 Blue Lum: The Magic Of Blue Light
Bold and innovative, the new BR-X5 Blue Lum is adorned with titanium and photoluminescence materials. Thanks to a unique construction process and proven mastery of luminescence, Bell & Ross offers contemporary watch enthusiasts a powerful and original timepiece to enjoy both day and night. This limited edition of 500 pieces follows the BR-X5 Green Lum launched last year. The LUM saga continues.
The Boldness Of Visible Innovation
Pushing concepts further is one of Bell & Ross’s strengths. Invested in research and innovation, particularly in luminescence, the Franco-Swiss watchmaking house sought to go beyond the dial and offer a watch with an entirely luminescent case. To achieve this, Bell & Ross engineers developed a new material, LM3D. This luminescent component, already present in the BR-X5 Green Lum, is made from quartz fibres and luminescent material that emits a bright, tinted light. The new BR-X5 Blue Lum offers a new chromatic variation with its powerful blue light emissions.
A Powerful & Conceptual Design
The BR-X5 family of watches has a mission: to push the design in service of watchmaking performance to its peak, a concept that is at the core of Bell & Ross’s philosophy. While the BR 05 line speaks a contemporary, sophisticated, and urban language, the BR-X5 collection perfectly embodies the idea of pushing the power of design further.
“With the BR-X5, we wanted to push technical and aesthetic limits,” says Bruno Belamich, Creative Director of the brand. To serve this ambition, the multi-layer construction of the 41 mm case alternates between LM3D, a photoluminescent composite material, and black DLC micro-blasted grade 2 titanium, a technical material reminiscent of the aeronautical world. The watch’s architecture plays the card of lightness without disregarding its robust character. Carved from a block of titanium, the container housing the mechanism is inserted between two shields shaped in LM3D, emitting a powerful blue luminescence.
Optimal Readability Day & Night
The intention of the BR-X5 Blue Lum is clear: readability is central. Inside the luminescent case, the matte black dial, protected by an anti-reflective sapphire crystal, offers a base of clear contrast. All graduations are precise and clearly visible from the hour and minute indexes including the sub-dial for the three-day power reserve at nine o’clock and the date window at three o’clock. The skeletonized hour and minute hands also offer enhanced visibility, filled with Super-LumiNova. The result is spectacular both day and night.
A High-Performance Manufacture Movement
Each Bell & Ross watch is designed as a high-performance instrument for professional use. Betting on innovation and precision, the BR-X5 collection is equipped with a high-precision movement specially made for Bell & Ross. The BR-CAL.323 automatic mechanical movement beats at a frequency of 28,800 vibrations per hour (4 Hz) and has a power reserve of approximately 70 hours. A movement equipped with a personalised oscillating weight design inspired by a sports car rim and a variable inertia balance, visible through a large sapphire case back. Another asset of this manufacture movement is a quick date correction device allowing adjustment at any time. These performance features are attested as this calibre, guaranteed for 5 years, is certified as a chronometer by the COSC (Swiss Official Chronometer Testing Institute).
