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Armani Beauty Launch, Furla Pop-Up, Lovet Debut & More: Dope Events We Hit Up This Week!

by Hype Desk
October 26, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We took a deep whiff of Armani Beauty’s latest fragrance, popped-up at Furla’s latest pop-up, and more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Armani Beauty Sì Passione Pop-up

“Passion is perfume – the scent that makes your heart beat.”

Introducing Sì Passione, the new eau de parfum from Armani Beauty presented in a new refillable flacon in a gradient of flaming red with Hollywood starlet Sadie Sink as the face of this latest campaign. Sì Passione is all about celebrating today’s women, who follow their heart and dance to the beat of their own drum. The magnetic pulsating jasmine beautifully encapsulates the passionate woman with a strong sense of purpose.

We dropped by the Armani Beauty Sì Passione Pop-up at Mid Valley Megamall to experience the new fragrance for ourselves, and boy do we love it! Check out the highlights of our visit:

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Furla F/W 2024 Collection Pop-Up

In celebration of their latest Fall/Winter 2024 collection, Furla launched a quaint pop-up at Pavilion Kuala Lumpur. The newsstand-inspired pop-up features a range of attractions, including a coffee stand and photo booth, so guests and shoppers can grab a cup of joe and share their memories with Furla.

At the forefront of the pop-up is Furla’s latest collection, which celebrates simplicity but never the ordinary. The new collection includes pieces with timeless silhouettes, perfect for the autumn and winter months. Furla’s F/W 2024 collection is now available at Furla stores across Malaysia.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Lovet‘s First Pop-Up In Malaysia

Singapore’s beloved brand, Lovet, recently presented its first-ever pop-up at The Starhill KL. The venue has been transformed into a fashion playground where modern women can discover Lovet’s signature designs, exclusive offerings, and explore the exclusive Best of Lovet collections. Known for its attention to detail, functionality, and versatility, Lovet’s pieces offer timeless staples for every woman.

Lovet is dedicated to innovation; designing pieces that provide flexibility and maximum value. From padded tops with reversible necklines to interchangeable sleeves and straps from their recent Mix and Match collection, Lovet’s designs aim to help women get more mileage out of their wardrobe. Whether you’re a long-time fan or new to the brand, there’s something here that speaks to every sense of style.

Lovet is extending its reach beyond the pop-up, offering free shipping from Singapore to Malaysia with no minimum spend until 30th November 2024.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Secret Recipe x Wunderbath Collab

Secret Recipe and Wunderbath unveiled their exciting new creation collab – a limited-edition Chocolate Indulgence Lip Balm – at 1Utama Shopping Centre, and we were there to enjoy the proceedings. The partnership combines Secret Recipe’s famous fan favourite – the Chocolate Indulgence cake – with Wunderbath’s high-quality, handmade cosmetics, and we love it!  

Evelyn Marieta, founder of Wunderbath, invited us to get hands-on experience by participating in the Wunderbath Lip Scrub and Mask Workshop. We were provided with numerous ingredients, including the Belgian chocolate and white chocolate exfoliant, to create our own lip and body scrub. With its heavenly scent filling the air, she guided us, step-by-step, in creating our scrub with love and care. We were even invited to decorate our scrub with glitter, oats, and tiny hearts. Visitors can get their own Chocolate Indulgence Lip Balm at Secret Recipe by purchasing any four cake slices or a whole cake, so don’t miss out on this limited-edition creation!

Watch Hype’s exclusive reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Rhythm Of Deepavali @ The Curve

The Curve is celebrating the Festival of Lights with its Rhythm of Deepavali campaign. During the launch, we indulged in a delicious feast of authentic Indian cuisine at Macha & Co., featuring tandoori chicken and lamb curry. Our visit continued with an exclusive cultural dance performance and a saree-draping demonstration, immersing us in the spirit of the festivity.

Running until 3rd November 2024, the campaign offers a variety of exciting activities such as a Masala tea-making demonstration, Rangoli competition, and storytelling sessions. Head to The Curve now to make this year’s Deepavali celebration even more vibrant!

Watch Hype’s exclusive reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Light Up Deepavali @ Pavilion Bukit Jalil

We were invited to join Pavilion Bukit Jalil in bringing the Festival of Lights to life by celebrating its joyous Light Up Deepavali celebration. Dazzled by the vibrant decor, we were offered a cup of latte from Verona Hills upon arrival, before being ushered to join in on the Rangoli Sand Art workshop. The event continued with performances by the students of University College Sedaya International (USCI) and a fashion show as well!

We were then witness to the unveiling of colourful kolam made with love by the students of USCI. Head to Pavilion Bukit Jalil to get a taste of Light Up Deepavali today!

Watch Hype’s exclusive reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Pinktober Afternoon Tea @ InterContinental Kuala Lumpur

We experienced an exquisite celebration of hope and community support with InterContinental Kuala Lumpur and the Breast Cancer Welfare Association Malaysia (BCWA) recently. In conjunction with Breast Cancer Awareness Month, ICKL and BCWA partnered up for the Pinktober Afternoon Tea, now available at the OneSixFive Lounge until the end of October. 

During the lovely tea session, we got to hear from the association and breast cancer survivors and learn what the public can do to aid in their mission to fight breast cancer in Malaysia. We also tried our hand at making our own LUSH bath bomb. Each purchased set includes a complimentary Signature LUSH bath bomb, and a portion of the proceeds will go towards the BCWA’s efforts to provide support and resources to breast cancer patients and survivors in Malaysia.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Warner Music Fest 2024 Press Conference

Warner Music Malaysia is gearing up for the highly anticipated Warner Music Fest 2024, set to tour eight universities across the nation, marking its 11th edition. This year, the festival will not only return to its roots but also make its debut in Sabah and Sarawak, showcasing the country’s top music talents. Sponsored by Perfume Paradise, the event promises electrifying performances by popular artists like Amsyar Leee, Bunga, and Zynakal, alongside exciting meet-and-greet opportunities for fans.

Kicking off on 3rd November in Kuching, the tour will span several states, concluding in Batu Pahat on 10th December. Managing Director Dinesh Ratnam emphasized the festival’s role in nurturing local talent and connecting with youth, fostering a vibrant music culture in Malaysia. With an impressive lineup and engaging activities, Warner Music Fest 2024 is set to be a landmark event for music enthusiasts across the country.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

ULTRA Heroes 2024 Pop Up At MyTOWN

The TAMASHII SPOT POP UP X ULTRA HEROES 2024 returns in Malaysia recently, from 18th October 18th to 27th October 2024 at the MyTOWN Shopping Centre, Kuala Lumpur. We experienced firsthand the exciting highlights that have captivated the fans and collectors of the evergreen iconic Japanese live-action series, ULTRAMAN! Not only did families enjoy the amazing live shows but the event also showcased the highly sought-after Event and Tamashii Spot Exclusive figures!

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

Armani BeautyDeepavaliFurlaGiorgio Armani BeautyInterContinental Kuala LumpurLovetPavilion Bukit JalilPinktoberSecret RecipeThe Curve Mutiara DamansaraWarner MusicWarner Music Fest 2024Wunderbath
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