Originally released on 26th March 1987, the Tinker Hatfield-designed Air Max 1 introduced the world to visible Nike Air cushioning. It was first released in 3 iconic colourways: the “Classic white”, “Red/Grey/White”, and “Blue/Grey” combos. But it wasn’t just “a shoe”, it became an icon.
It quickly spread, from running to basketball to training and tennis, capturing hearts sneakerheads and at the same time, becoming a coveted lifestyle product across the globe. It revolutionised the game. After 30 years, Air Max continues to evolve.
On 26th March 2017, Nike will observe Air Max Day to mark the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights.
To celebrate the iconic anniversary, Nike will be dropping a host of retros, remixes, and innovations will release through the month of March, including the long-awaited Nike Air VaporMax. Said to be the “rebirth of Air” the Nike Air VaporMax comes with a flexible Flyknit upper atop a radically redesigned Air cushioning system.
And that’s not all! As part of Air Max Day, Nike has launched a new video that speaks about the journey of how Nike brought back the very first Air Max 1 OG and the process behind the design of the newly crafted Air Max 1 Anniversary.
Watch:
https://www.youtube.com/watch?v=2twfYdu3O08&feature=youtu.be
So don on your Air Max swag this 26th March and celebrate it with the world.
Happy 30th birthday, Nike Air Max 🙂
For more information, visit Nike’s website.
