Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Fashion/ Beauty

aespa’s NINGNING Is Maybelline’s New Asia Brand Ambassador

NINGNING Joins Maybelline New York In A Partnership That Celebrates Self-expression & Shapes North Asia & Southeast Asia Beauty Trends

by Features Desk
March 3, 2025
11
SHARES
Share on FacebookShare on Whatsapp

Oh, MY! Maybelline New York has announced NINGNING, a member of the chart-topping girl group aespa, as its new ambassador for North Asia and Southeast Asia.

As a beloved Gen Z icon, NINGNING embodies the spirit of individuality, confidence, and creativity – which align perfectly with Maybelline’s core values. Rising to stardom with aespa’s debut in 2020, NINGNING has captivated audiences with her extraordinary vocal talent, trendsetting influence in beauty and fashion, and unwavering authenticity.

Hailing from Northeast China, NINGNING holds a significant presence across North Asia and Southeast Asia. Her artistic vision and magnetic charisma make her the ideal ambassador for the brand in the region.

“We are beyond excited to welcome NINGNING to the Maybelline New York North Asia and Southeast Asia family,” said Bobadilla Juliana, Brand Head, Maybelline North Asia. “Her undeniable impact on North Asia and Southeast Asia pop culture and beauty trends, paired with her confidence and creativity, reflect Maybelline’s brand values. With NINGNING, we are excited to connect more with makeup enthusiasts and inspire them to express themselves and own their unique beauty.”

View this post on Instagram

A post shared by Maybelline New York (@maybelline)

“Maybelline is a brand that has always celebrated individuality and creativity. I am so excited to join the Maybelline family and share my passion for self-expression with my fans across North Asia and Southeast Asia. Makeup has always been a way for me to show who I am, and I can’t wait to inspire others to do the same” said NINGNING.

As the face of Maybelline New York in North Asia and Southeast Asia, NINGNING will appear in upcoming product and brand campaigns, highlighting Maybelline’s innovative products and championing self-expression. The partnership will kick off with NINGNING featuring in Maybelline Lash Sensational Sky High, a cult favourite known for its revolutionary 24-hour lasting and lifting performance.

aespabeauty ambassadorgirl groupLash Sensational Sky HighmascaraMaybelline New YorkNingning
https://lomp.at/latjo
Share4SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Concerts

LahLahLand 2025 Turns Malaysia’s Biggest Sneaker Event Into A Lifestyle Festival!

by Dean Zaini
October 22, 2025

Malaysia’s biggest sneaker and streetwear event is getting a massive upgrade! This 1st and 2nd November, the MINES International Exhibition...

Read more
Fashion/ Beauty

Guerlain Redefines Timeless Beauty With The New Orchidée Impériale Longevity Cream

The Longevity Cream marks the sixth generation of Guerlain’s iconic Orchidée Impériale line—a result of 20 years of groundbreaking research...

Read more
by Dean Zaini
October 21, 2025
Fashion/ Beauty

Tsubaki’s New Camellia Oil Force Brings Japan Salon-Quality Shine to Malaysian Hair

Tsubaki, Japan’s popular haircare brand, has launched its new range with Camellia Oil Force, a formula that gives hair more...

Read more
by Dean Zaini
October 20, 2025
Fashion/ Beauty

Chow Tai Fook’s New Palace Museum Collection Turns Ancient Symbolism Into Modern Heirlooms

There’s something special about seeing ancient art come alive again. From designers bringing back old embroidery to jewellers reimagining imperial...

Read more
by Dean Zaini
October 19, 2025
Fashion/ Beauty

ZENITH, Valentino Garavani, Oribe & More: New Luxury Launches To Elevate Your Style This Season!

New month, new drops worth getting excited about. From meteorite watches to glow-boosting skincare, these new launches bring style, innovation,...

Read more
by Dean Zaini
October 18, 2025
Fashion/ Beauty

Timberland Brings A Fresh Urban Edge To Suria KLCC With Its New Global Store Concept

Timberland, the global lifestyle brand known for its iconic Yellow Boots and outdoor heritage, has officially opened its brand-new store...

Read more
by Dean Zaini
October 17, 2025
Fashion/ Beauty

Penhaligon’s Introduces The Cut: A Bold New Chapter in Bespoke Perfumery

For over 150 years, Penhaligon's has been crafting fragrances with unmistakable British flair. Now, the iconic house introduces The Cut,...

Read more
by Dean Zaini
October 17, 2025
Fashion/ Beauty

SANDRO x Clarks Originals Step Into Fall/Winter 2025 With Iconic Style

SANDRO unveils a collaboration with Clarks Originals for the Fall/Winter 25 season, centred around two iconic models: the Desert Boot™,...

Read more
by Dean Zaini
October 17, 2025
Load More


TOP STORIES TODAY

  1. 1

    “Please Protect My Children”: Korean Influencer Speaks Out On Indonesian Wife’s Cheating Allegations

  2. 2

    Major Road Closures As Kuala Lumpur Enters Total Lockdown For ASEAN Summit 2025

  3. 3

    “Just For 1 Day!”: ZUS Coffee Closing Operation This Thursday In Celebration Of Latest Milestone

  4. 4

    ALPHA: Meet The 7 Members Of Astro’s New Boy Group From “Big Stage Alpha”

  5. 5

    From Discounts To Cashbacks: Here Are 5 Ways To Earn & Save With ShopeePay

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.