With Chinese New Year just around the corner and Hari Raya not far behind, it’s officially the season to refresh your makeup collection. From festive gatherings to open houses and last-minute dinners, having reliable beauty staples on hand is a must for every beauty girlie.
The good news? You don’t have to splurge on international brands to look your best. Malaysia is home to a growing number of local makeup brands that are not only affordable, but also high-performing and thoughtfully created for our climate and skin tones. Here are some Malaysian makeup brands worth checking out before the festive rush begins.
1. Cubre Mi
Starting off strong with Cubre Mi, this brand proves that affordable pricing does not mean compromised quality. Despite their budget-friendly range, many of their products frequently sell out thanks to their impressive performance. From base essentials to lippies, Cubre Mi offers reliable everyday makeup that delivers far beyond its price point.
2. Maaez
Continuing with the pink theme, Maaez stands out for its charming aesthetic and playful identity. Founded by a creator who turned her passion for baking and beauty into a thriving brand, this influence is reflected in their cute product names and packaging. Glamming up with Maaez feels like a treat for both your makeup bag and your mood.
3. Sobella Beauty
Sobella first made waves with their primer, which quickly became a cult favourite among beauty enthusiasts eagerly awaiting each restock. Since then, the brand has expanded its range with products that rival even luxury international labels. Their focus on performance and refinement has earned them a loyal following in the local beauty scene.
4. Alha Alfa Cosmetics
Known for its sleek, professional packaging and consistently high-quality products, Alha Alfa has firmly established itself as a powerhouse in the Malaysian beauty industry. The brand’s success speaks for itself, having sold over a million products as of 2025. It’s a go-to for those who want dependable makeup with a polished, premium feel.
5. TK by Tyra
Founded by the stunning Tyra Kamaruzzaman, TK by Tyra is especially loved for its lippies and blushes. The shades are thoughtfully curated to complement Malaysian skin tones, making them flattering and easy to wear. It’s a brand that celebrates local beauty while delivering products that feel both modern and inclusive.
