Take a deep breath, fam! Coty has launched the adidas ‘Vibes’ collection — more than just a fragrance, it’s an attitude, mood, and vibe. Created with top perfumers, Vibes caters to everyday moments, from athletes during downtime to fashion-forward active lifestyle lovers, all while tapping into the emotional power of scent.
Inspired by adidas’ sports and cultural heritage, the new collection of six Eau de Parfums (EDP) is designed to lift your mood and emotional well-being, while matching the dynamic energy of everyday life. Each bottle reflects adidas’ vibrant spirit, with a burst of colour and motion — crafted for everyone.
Scents That Keep Up With Your Lifestyle
Recognising the hectic pace of modern life, the pressures, and the struggle to stay in the moment, ‘Vibes’ rise to the occasion, pushing the boundaries of fragrance. Users are treated to a variety of scents, designed to make you feel positive, whilst matching your mood in the moment.
Whether they are looking to Power Up, Relax or Escape, there is always a Vibe occasion to match, immersing consumers in a captivating and long-lasting olfactive journey. Vibes EDPs have been shown to elicit positive emotions. Upon consumers testing, at least 81% agree it makes them feel good, and 85% agree that it boosts their mood.
A Scent For Every Mood
For those looking to escape, Full Recharge and Happy Feels are your go-to scents. Full Recharge gives a refreshing escape with earthy cedar leaf and clary sage, while Happy Feels brings blissful energy with zesty grapefruit and jasmine.
For those chill moments, Chill Zone and Get Comfy help you unwind and embrace who you are. Chill Zone brings peace with lavender and vanilla, while Get Comfy wraps you in warmth with vanilla and mandarin – perfect for taking a break from the everyday.
Need a boost? Energy Drive and Spark Up are here to fuel your power-up moments. Perfect for those who are always on the go, these scents keep you grounded yet unstoppable. Energy Drive brings a bold twist with spicy cardamom and pink pepper – think steady focus with a kick. Spark Up turns up the heat with a zesty mix of sweet orange and black pepper for a scent that energises and motivates you to crush whatever’s on your to-do list.
The Vibes range is for all — Energy Drive and Full Recharge lean masculine, Happy Feels and Spark Up lean feminine, while Chill Zone and Get Comfy are totally gender-neutral.
Star-Studded Line-Up Of Ambassadors
To highlight the versatility of the Vibes collection, Coty has teamed up with powerhouse ambassadors — Ava Max, gymnast Nia Dennis, and rising athlete Sasha Zhoya. More than just endorsing the brand, they embody the essence of each fragrance. Ava’s vibrant energy, Nia’s positivity, and Sasha’s drive perfectly capture the Vibes spirit, representing the diverse moods and lifestyles the collection celebrates.
“In our fast-paced lives, we often overlook the importance of being in the moment, to truly ‘feel the vibe.’ The adidas ‘Vibes’ collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the ‘Zeitgeist’, we at Coty keep innovating and pushing the boundaries in the world of fragrance.” said, Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty.
Sustainable Scents For A Better Planet
The new adidas ‘Vibes’ collection is all about good energy — with a planet-friendly twist. The cap is made from 96% recycled plastic, the bottle uses 25% recycled glass, and the formula is vegan. Plus, the alcohol used in the fragrance is upcycled from CO2, helping reduce emissions.
Brought to you by Coty, the adidas Vibes pop-up offers an immersive experience where you can explore scents that match your mood — whether you want to Power Up, Relax, or Escape. Each zone brings a different vibe and a matching fragrance. It’s more than just a scent — it’s a full-on mood.
The ‘Vibes’ fragrances are available in 100ml (RM104) and are available at leading Guardian Pharmacy stores and on Guardian Pharmacy Online.
