Get ready to step into the world of Oz as ALDO has launched a collaboration with “Wicked,” bringing a touch of cinematic wonder to the world of footwear and accessories.
Now available, this limited-edition collection draws inspiration from Wicked’s beloved characters, Elphaba and Glinda, celebrating their dynamic personalities and enchanting style.
With 21 captivating pieces, the Wicked x ALDO collection invites you to embrace a bit of fantasy in your everyday look. Designed with a modern twist, the line includes everything from elegantly-daring pumps to bewitchingly bold bags and accessories, each crafted in rich emerald greens and soft pinks that pay homage to the story’s iconic protagonists. And, of course, comfort is key—every footwear piece in the collection features ALDO’s signature Pillow Walk™ technology, ensuring a cushioned step that feels almost like flying.
Daianara Grullon Amalfitano, ALDO’s Chief Brand and Product Officer, shares, “Working with Wicked has been an incredible journey for our team. Infusing our ALDO essence into designs inspired by such powerful characters allowed us to create something truly unique. We hope that each piece embodies the whimsy, strength, and duality that make Wicked so iconic.”
As part of this magical season, ALDO invites you to participate in its Trade-In Programme, running from now to 31st December. Bring in your pre-loved shoes or handbags to select ALDO stores and receive an ALDO voucher in exchange! It’s the perfect opportunity to refresh your wardrobe while giving your old favourites a new purpose.
Wicked Premiere
In celebration of this collaboration and the movie release, ALDO Malaysia partnered with Universal International Pictures Malaysia, Golden Screen Cinemas, and The Exchange TRX to host an exclusive Wicked movie premiere. Held on 19th November at Aurum Theatre, The Exchange TRX, the event welcomed members of the media, celebrities, and KOLs as honorary guests to celebrate the enchanting collaboration.
The Wicked x ALDO Collection is available online and exclusively at ALDO The Exchange TRX, ALDO Pavilion KL, and ALDO Suria KLCC.
