Marking a significant milestone, Levi’s proudly unveils its largest store in Southeast Asia in the heart of Kuala Lumpur’s prestigious landmark. Spanning across a massive 4,239 square feet, this state-of-the-art retail space promises to be the ultimate destination for an unparalleled and personalized shopping experience that epitomizes the brand’s denim leadership, originality and authenticity.
Located at Lot 346 and 346A, Level 3 of Suria KLCC Mall, the all-new Levi’s store underscores the brand’s commitment to offer comprehensive collections of premium and commercial products, catering to a diverse range of customers from denim enthusiasts to casual shoppers. In addition to being the exclusive brick-and-mortar store in Malaysia for special collaboration pieces, customers will now have access to the full spectrum of premium collections, including Levi’s Vintage Clothing, Made In Japan, Well Thread, Selvedge and more!
“Echoing the effortless appeal of Levi’s rich heritage with cutting-edge technology, this Indigo Store Concept is designed to elevate the shopping experience and create a deeper connection with our existing and potential customers. As the biggest in Southeast Asia, we are able to showcase our extensive lifestyle product assortments whilst bringing our brand story to life! This truly reflects our goal to solidify Levi’s as the denim leader in the market,” Imran Butt, Country Manager of Levi Strauss Malaysia.
The exterior façade is adorned with giant LED screens that are not only visually captivating but also serve to engage customers from the moment they arrive, setting the tone for a pleasant shopping journey. As customers approach, they are greeted with a spectacular LED portal entry arch that displays vibrant multimedia content, seamlessly integrating fashion with digital art. Brand new ambience of an open, spacious and light-filled interior immediately catches attention as one walks in
With a massive browsing area to explore, customers can expect to see more exciting new collections. The store features an Exhibition Space which will feature launches and special collections, a dedicated Tailor Shop, offering customers the opportunity to personalize their Levi’s products that reflect their individuality and style. What sets this Tailor Shop apart is its incorporation of Peranakan patterns, a nod to Malaysia’s rich local heritage. These intricate designs add a layer of cultural relevance to the store interior, cementing its identity that is truly Malaysian.
The space includes a chic style lounge area for relaxation and inspiration. Thoughtfully decorated with indigo flags, which pays homage to the iconic indigo dye that is central to Levi’s history, the lounge area serves as a visually stunning space for customers to soak in the store’s calming ambience and true comfort
“The Indigo Store Concept in Suria KLCC represents the pinnacle of the brand’s vision of denim lifestyle authority. We hope that the store will be a hub for those who appreciate premium denim and seek to own a part of Levi’s on-going creative partnerships.” Imran Butt, Country Manager of Levi Strauss Malaysia.
Let’s explore 4 highlights from the Levi’s Premium Collections:
2024 Fall/Winter Seasonal Key Looks
Levi’s constantly refines and elevates its classic looks with modern touches. The 2024 Fall/Winter seasonal key looks continue to push forward by tastefully blending distinct styles on beautiful, natural fabrics. Mingling bohemian vibes, earthy color palettes, western details, workwear touches, and prep sophistication on heritage pieces and new garments, the ‘24 Fall/Winter key looks advanced and a wide array of classic looks. Tensions in styles can make for satisfying twists–the assortment blends a 90’s reference with a bit of 70’s influence, plays into workwear details, slouch vibes with clean looks, and collegiate aesthetics with western touches. With a recurring emphasis on indigos, blacks and soft neutrals, every piece is considered, from Levi’s Authentic garment dyeing to natural blends and soft washes to ensure quality that endures.
Made In Japan
Japanese denim is now considered one of the most coveted fabrics in the world. Through its Made in Japan collections, the Levi’s brand honors the work of decades-long rich traditions and practices by offering premium selvedge denim from Japan. With brand new and classic silhouettes, the new Made in Japan collection features superior craftsmanship, time-honored techniques, and true denim artistry. The 2024Fall/Winter Made in Japan collection continues the collection’s partnership with the renowned Hiroshima-based Kaihara Denim Mill. Beloved for their impeccable attention to detail and unrelenting dedication to tradition–including the use of vintage shuttle looms–Kaihara Denim Mill’s unique in-house rope dyeing technique helps them achieve beautiful shades of indigo denim. Taking a closer look at this superior denim reveals textures, depth, and character
Vintage Clothing
While pushing culture forward through fashion over the years, Levi’s has developed an unparalleled library of archives for detailing how styles evolve and repeat. Whether that means leaning into new fabrics, tweaking the tailoring, or adding small touches that make big differences, the Levi’s Vintage Clothing continues to dig deep into the archives to find unique pieces and reproduce them so more people can enjoy history in a contemporary way. Inspiration comes from the hardworking men and women that the Levi’s Brand has equipped for the last 150 years. Through seasonal collections, iconic reissues, and special editions, Levi’s relives its treasured history and offers timeless products to discerning connoisseurs that are obsessed with them. This season features items that are made with 100% organic cotton, with designs that dates back to the glory days of post-World War II such as the 501®Jeans Organic Rigid 1947, Type I Jacket 1936 and Type II Jacket 1953
WellThread
Levi’s WellThread capsules lead the way in design centered at the intersection of sustainability, style, and innovation. While it’s important to highlight breakthroughs in sustainable manufacturing, it’s equally critical to celebrate consistency and the continued application of best practices. This season’s collection upholds the WellThread ethos of working to reduce the chemical, energy and water impacts of apparel production, while utilizing transitional cotton and plant-based dyes to create timeless garments in classic silhouettes that can be worn for decades. With new soft-touch suede ecru denim and a plant-based pixelated botanical print on fresh, bright pieces, the new Levi’s WellThread capsule steadily builds on years of innovations.
